NGK hires Mark Boyle as general manager of product

Jan. 9, 2018
At NGK, Boyle will manage the product, catalog and pricing team to further catalog and content efforts for the NGK ignition, NTK sensor and Wells Vehicle Electronics product lines.

NGK Spark Plugs (U.S.A.), added Mark Boyle as general manager of product. Boyle has over 20 years of experience in the automotive aftermarket. At NGK, Boyle will manage the product, catalog and pricing team to further catalog and content efforts for the NGK ignition, NTK sensor and Wells Vehicle Electronics product lines.

“Mark’s addition aligns with an exciting time at NGK. It shows our continued commitment to promoting further growth of our product lines, as well as fostering strategic partnerships with our customers,” said NGK Senior Vice President of the Aftermarket, Mike Schwab.

Boyle joins NGK from Tenneco, where he was the North American marketing director of product and brand management for the last two years. There he managed part introductions, pricing strategy, sales connectivity, vendor management, advertising, public relations and promotions. 

Before Tenneco, Boyle spent five years at Federal-Mogul as the director of steering and suspension products, where he established a large team of product managers and specialists who oversaw $400 million in P&L. There, Boyle significantly expanded the MOOG replacement steering and suspension line, overseeing the expansion of MOOG control arms, U-joints, and strut and hub assemblies.

Since Boyle’s addition, NGK has released 413 new wire set part numbers and 76 new NTK Oxygen Sensors. Boyle graduated from Aurora University with a bachelor’s degree in marketing. He resides in Ann Arbor, Mich., with his family.

Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.

Sponsored Recommendations

ZEUS+: The Cutting-Edge Diagnostic Solution for Smart, Fast, and Efficient Auto Repairs

The new ZEUS+ simplifies your diagnostic process and guides you through the right repair, avoiding unnecessary steps along the way. It gives you the software coverage, processing...

Diagnostic Pre- and Post-scan Reports are Solid Gold for Profitability

The following article highlights the significance of pre-scans and post-scans, particularly with Snap-on scan tools, showcasing their efficiency in diagnosing issues and preventing...

Unlock Precision and Certainty: TRITON-D10 Webinar Training for Advanced Vehicle Diagnostics

The TRITON-D10 lets you dig deep into the systems of a vehicle and evaluate performance with comparative data, systematically eliminating the unnecessary to provide you with only...

APOLLO-D9: Trustworthy Diagnostics for Precision Repairs

The APOLLO-D9 provides the diagnostic information and resources you need to get the job done. No more hunting through forums or endlessly searching to find the right answers. ...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!