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Motorcraft introduces new line of starters

Monday, July 17, 2017 - 07:00
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Motorcraft’s new line of competitively priced starters are made of 100 percent new parts. The simplified product lineup now provides coverage for most Ford and Lincoln vehicles with fewer part numbers.

“Motorcraft technicians know what their customers need and they want to be efficient,” said Paul Brearey, Ford North America Electrical Manager. “Precision-engineered Motorcraft starters were designed with customers and technicians in mind. The competitive price means the starters suit customers’ budgets. Fewer parts numbers mean easier stocking and less inventory for shops. Plus, the added benefit that Ford does not have a core charge with the new Motorcraft starters, means less hassle for customers and shops as well as lower inventory costs.”

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Motorcraft starters are covered by the two-year service parts warranty (SPW), which provides unlimited mileage coverage for Ford and Motorcraft parts and with no commercial exceptions.
Motorcraft starters are engineered and tested to provide performance and reliability, the company said, and are ready to install out of the box

For more information on Motorcraft starters, go to

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