Jay Rohrback has joined Lingenfelter Performance Engineering as materials, warehouse manager to lead the distribution division of the automotive performance company.
In his new role, Rohrback, who has more than 20 years' experience in the automotive aftermarket, will work closely with the Lingenfelter leadership team as he spearheads the company's move into a new 30,000 square-foot warehouse, located near Lingenfelter headquarters in Brighton, Mich. At the new site, Rohrback will oversee vendor relations and purchasing in addition to managing warehouse activities for the globally expanding company.
"Lingenfelter is experiencing solid growth around the world, making Jay's industry experience extremely valuable as we open this new warehouse and expand our distribution reach," said Ken Lingenfelter, CEO/owner, Lingenfelter Performance Engineering. "The Lingenfelter-branded line of performance products is continuously developing, and Jay's industry knowledge will be helpful as we expand our product line and continue exploring additional business ventures."
Rohrback most recently served as vice president of Powertrain Control Solutions, where he was responsible for sales and marketing OEM and aftermarket electronic drivetrain controls and data acquisition product lines.
Prior to that, as product manager for Comp Performance Group's Fuel Air Spark Technology (FAST), Rohrback managed all functions of the product line, ranging from sales and marketing to engineering and manufacturing. He also has experience working as a product manager for Federal Mogul and Clevite Engine Parts.
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