Jeff Stauffer, who has more than 39 years of automotive marketing experience, opened a new automotive marketing services and consulting business.
“I have been blessed to work for some of the industry’s leading manufacturers and iconic brands including Monroe®, Walker®, Moog®, Wagner®, PEAK®, WIX® and Raybestos®,” said Stauffer, “and have enjoyed with great success developing and driving marketing strategy and market share growth through integrated sales and brand activation.”
“I have assembled a team of extremely talented pros who are experts in their chosen marketing fields and will bring a strong level of expertise and capabilities to service any client’s needs for marketing support.” Some of SMG’s major capabilities will include brand & marketing strategy, planning and activation support; new product & brand development; advertising & sales promotion concepts, planning and activation; public relations & events management; digital & social media strategy, content & website development and activation; market research and data management services; and sports marketing, sponsorship assessment and activation.
“I, along with my team, will provide my clients with a unique combination of very high quality ‘hands-on’ experience along with global leadership skill sets. In addition, we understand the different dynamics surrounding the ‘consumer’ target audiences from both the B2B and B2C perspectives, he said. “We get it, whether that’s speaking to the professional technician, the counterperson or getting into the mindset of the ever changing do-it-yourselfer.”
SMG’s clients include GEARBOX Holdings/Raybestos® Powertrain, Richard Petty Motorsports, and CASITE®/Motor Honey®. “I look forward to discussing new opportunities with clients out at AAPEX & SEMA.”
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