Calumet Specialty Products creates authorized distributor program for lubricant distributors in U.S.

Dec. 2, 2016
The new distributor program will provide the opportunity for authorized distributors to actively market all of Calumet’s premium branded products: Bel-Ray, Quantum, Royal Purple and TruFuel.

Calumet Specialty Products Partners, a leading independent producer of specialty hydrocarbon and fuels products, created an Authorized Distributor Program for qualified lubricant distributors.

The new distributor program will provide the opportunity for authorized distributors to actively market all of Calumet’s premium branded products: Bel-Ray, Quantum, Royal Purple and TruFuel. 

The Calumet Authorized Distributor Program includes a Volume Rebate Incentive, Business Development Fund and comprehensive marketing and technical support.

“Calumet is committed to offering an Authorized Distributor Program to the U.S. market, that covers all of our premium brands and provides the distributors with features that will not only increase brand awareness, sales and profitability, but also strongly enhances the distributors’ product offerings,” said David Spott, Director of Branded Products Distribution. “This unique program will increase the geographical footprint for the Calumet brands and is suitable for a wide range of applications, ranging from consumer, commercial and industrial.”

Among other features, the Calumet Authorized Distributor Program will provide distributors with additional earned funding to support and grow their businesses and the brand awareness for all premium Calumet Brands: Bel-Ray, Quantum, Royal Purple, and TruFuel.

For more information about the Calumet Authorized Distributor Program contact David Spott at [email protected]  or Ken Smith at [email protected].

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