The Automotive Distribution Network continues to grow the Parts Plus Mexico brand with the recent signing of Refacciones Agricolas Friessen S.A. de C.V. (RAFISA) into membership.
“A two-step operation with three locations in Cuauhtémoc, Nuevo Casas Grandes and Chihuahua City, Mexico, RAFISA is a welcome addition as the sixth member signed to the Parts Plus program developed specifically for the Mexico market,” said Mike Lambert, president of the Network. “A family-owned operation since opening in 1984, RAFISA gives the Parts Plus Mexico brand greater recognition and provides the Network with greater buying power.”
With headquarters based on the Mennonite fields of Cuauhtémoc, RAFISA services the surrounding towns as well as Chihuahua’s metro area, located about five hours from the U.S. border. RAFISA joined the Parts Plus Mexico program resident to expand their product offering and to more efficiently serve their customer base with the Network’s IT initiatives, said Jacobo Friessen, president and CEO, who runs the business along with his son, David Friessen.
“The Parts Plus Mexico program will greatly benefit RAFISA as we continue to expand with two new locations later this year,” he said. “The combination of product offerings, marketing programs and IT support will make us more competitive in the marketplace.”
Operating under the brands of Parts Plus, Parts Plus Mexico, IAPA and Auto Pride, the Automotive Distribution Network is one of the largest, most diverse program groups in the industry. For more information, contact Bob Barstow at Network Headquarters, 3085 Fountainside Drive, Suite 210, Germantown, Tenn., 38138. (901) 682-9090.
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