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Automechanika features fast-developing Vietnam automotive service industry

Wednesday, March 15, 2017 - 07:00
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The Automechanika fair is furthering its reach into the ASEAN region. The 16th member of this leading industrial trade fair for the global automotive section, Automechanika Ho Chi Minh City, opens today to the Vietnamese market from March 15-17 at the Saigon Exhibition and Convention Centre (SECC) in Vietnam.

More than 8,000 professional trade visitors and buyers are expected to attend the three-day event.

The commencement of the Ho Chi Minh City edition builds on the success and strong reputation of the Automechanika brand. Co-organized by Messe Frankfurt, Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam, the fair has gained overwhelming responses from the global automotive industry. A total of 343 international companies from 19 countries and regions including Bulgaria, China, Germany, Greece, India, Indonesia, Italy, Japan, Korea, Malaysia, Pakistan, Poland, Singapore, Taiwan, Thailand, Turkey, the UAE, the US and Vietnam are displaying their local expertise across 9,200 sqm of exhibition area.

Six pavilions from China, Korea, Malaysia, Singapore, Taiwan and Thailand are joining this platform to show their affirmation to the future of the Vietnamese industry.

Numerous brands including Continental Automotive, CTR, FUNTORO, HWASHIN, KENDA, MANN+HUMMEL, Motul, OWS and Zhongce participate in the fair’s trade show to penetrate into the Vietnamese market.

A springboard for new opportunities

Becoming one of the leading trade fairs for the automotive service industry in the region, Automechanika Ho Chi Minh City plays an important role in bridging international and regional industry players for prosperities in the ASEAN and Vietnamese marketplace.

While regional industry professionals are attracted to the event, the exhibition has also successfully drawn the attention of international players who share the same objective to expand business connections.

Mr Xirodimas, Area Export Manager of Atlas Tapes SA shared his motivation for participating: “Automechanika Ho Chi Minh City is our doorway to enter this emerging market. In recent years, we have learnt about the fast-developing Vietnam industry and the growing demands on automotive service. I am looking forward to broadening our commercial networks with local expertise and nurturing new business engagements in the show.”

Industry organizations from around the world are endorsing Automechanika Ho Chi Minh City. The Federal Association of the Manufacturers and Importers of Automobile Service Equipment (ASA), German Federation for Motor Trades and Repairs (ZDK), International Cooperation Committee of China Auto Maintenance Equipment Industry Association (CAMEIA), Taiwan External Trade Development Council (TAITRA), Taiwan Transportation Vehicle Manufacturer’s Association (TTVMA) and Vietnam Rubber Association (VRA) are all pledging their support for the event.

Steven Chen, Project Manager from Chan Chao International Co Ltd highlighted the strong presence from Taiwan: “I am delighted to acquiring supports from TTVMA and TAITRA. 56 Taiwanese companies, including the winners of Taiwan Excellence Award – Kenda Rubber Industrial, William Tools, Micro-Star International and Hyphone Machine Industry – will unveil the latest products in Automechanika Ho Chi Minh City. These companies will extend their business connections with players from ASEAN countries especially in the Vietnamese market.”

He reinforced the foothold of Taiwan corporations in the global auto parts market: “Benefiting from a comprehensive supply chain, extensive center-satellite systems and seamless factory integration, the Taiwan manufacturers are offering a diverse range of cost-efficient products with high flexibility in production.”

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Fringe program offers insights

Extending the educational opportunities for participants, the Automechanika Academy will be held on March 16. The program features seven consecutive seminars that aim to deliver the current ASEAN market insights to show goers.

Led by industry experts, a broad range of topics will be covered ranging from supply chain, investment and legal environment of the Vietnam marketplace, to sales & marketing and competitiveness and economic integrations. Some of the highlights include:

•    The master plan of Vietnam automobile industry development: highlights, mechanisms and policies to implement, actual status, challenges and opportunities by Tan Cong Vu, Vice General Director of Vietnam Daewoo Bus Co Ltd

•    ASEAN automotive market insight – outlook, trends and opportunities for Vietnam by Frank Weiand, General Director of Supply Chain Services International (SCSI)

•    Managing distribution channels in the new digital era with implementation of sales and marketing automation software tools and other technologies by Paul Nguyen, Founder of DealersEDGE Asia.

Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd explained the importance of the educational channel: “Automechanika is an unparalleled platform that gathers experts of every aspect from the automotive sector and therefore a golden chance for the community to share knowledge and market trends. In Automechanika Academy, participants will be able to advance their awareness and intelligence for entering Vietnamese market.”

Automechanika Ho Chi Minh City is one of 17 shows under the world’s leading trade fair brand for the automotive service industry. For more information, visit, or e-mail

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