Trico forecasting results with 'It's Raining Rebates' promotion

Jan. 1, 2020
Trico Products is ready for changing driving conditions and getting others ready to with its new promotion, ?It?s Raining Rebates,? running for two months this fall. The promotion, which starts Oct. 1 and continues through Nov. 30, offers the opportu

Trico Products is ready for changing driving conditions and getting others ready to with its new promotion, “It’s Raining Rebates,” running for two months this fall.

The promotion, which starts Oct. 1 and continues through Nov. 30, offers the opportunity for customers to save up to $20 in rebates on a pair of Trico NeoForm®, Teflon® blade or ExactFit® wiper blades. Kevin O’Dowd, global director of marketing for Trico Products, says this promotion will help raise awareness about safe driving and clear visibility through the windshield.

“In many markets, this is a key time of the year to launch a promotion like this in preparation for all driving conditions and really attract more customer traffic into the stores,” O’Dowd says. “This will be a significant campaign with tremendous marketing support to raise awareness about excellent visibility and driver control.”

Stores will receive POP materials for the “It’s Raining Rebates,” and radio and online advertising as well as PR activities will also drive customers to visit their local participating auto supply store.

“It is our goal with the ‘It’s Raining Rebates’ promotion to provide people with incentive to take a look at their wiper blades, save money and be safer on the road. We would like to stress that Trico wants our customers to have the best products and the greatest visibility possible at the best price,” O’Dowd says.

More information, including the Terms and Conditions, will be available to customers online at www.tricorebates.com. Customers can simply register and click the “Wipe the WIN-shield” button to receive a rebate coupon between $5-$20 on their next purchase of a pair of TRICO NeoForm, Teflon® or Exact Fit wiper blades.

For more information, call (800) 388-7426 or visit www.TRICOproducts.com.

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