business/distribution/universal-lubricants-works-make-fleets-
more-eco-friendly">Universal Lubricants, a provider of
premier motor oil that turns used oil feedstock into re-refined
base oil, announced today that its
href="http://www.searchautoparts.com/searchautoparts/universal-
lubricants-eco-ultra-now-used-multiple-kansas-meineke-
locations">ECO ULTRA® line is now the product suite of
choice for Colorado-based Green Garage™. The comprehensive auto
care and repair center prides itself on offering individuals,
corporations and fleets better "smileage" with advanced
maintenance products and services that use less oil and create
less waste. In addition to relying on re-refined antifreeze,
dual stage oil filters that decrease oil usage by up to 70
percent and silicone windshield wiper blades, rather than
petroleum-based rubber alternatives, Green Garage relies on ECO
ULTRA for its motor oil change services and other
environmentally-friendly solutions. Like its counterpart
performance-driven, eco-responsible products Green Garage
recommends, ECO ULTRA complements the center's focus on helping
customers save time, money and the planet with eco-friendly auto
services.
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ECO ULTRA is an American Petroleum Institute (API) licensed line
of automotive and industrial lubricants that rely on used oil as
feedstock to its re-refinery that produces top quality
sustainable base oil. ECO ULTRA meets all Original Equipment
Manufacturers' (OEM) specifications and Society of Automotive
Engineers (SAE) requirements. Now, it's the motor oil of choice
for Green Garage technicians.
"We're a business that finds strategic value striving to be part
of the zero waste community," says Steve Kirchner, President of
Green Garage. "Used motor oil is one of those valuable resources
that can be kept in productive use rather than labeled as waste.
In fact, motor oil that takes used oil as feedstock actually
offers enhanced performance precisely because it begins with a
feedstock that's cleaner than crude. That's why we chose ECO
ULTRA for our green oil changes. Not only is it a performance
product that helps our business soften the auto industry's
environmental impact, but ECO ULTRA is part of Universal
Lubricants' Closed Loop Process™ that turns petroleum into a
true renewable resource."
"ECO ULTRA is another product that reinforces our brand
promise," says Ryan Ferrero, founder, chief executive officer
and 'chief carhugger' of Green Garage. "Based on our research,
this oil is the best choice to complement our suite of eco-
friendly parts and services."
The U.S. produces approximately 1.1 billion gallons of used
motor oil every year, of which approximately 800 million gallons
is collected for re-use. However, less than 20 percent of that
800 million gallons collected is re-refined. Most of the
collected oil is burned as an industrial fuel, reducing supplies
of limited petroleum reserves and perpetuating the need to
import foreign oil. What's more, an estimated 200 million
gallons of used motor oil is disposed of improperly, damaging
the environment. Universal Lubricants is dedicated to reversing
this trend with its Closed Loop Process by completely
controlling every aspect of the proprietary system. The company
collects, re-refines, blends, packages and redistributes its own
oil, including the ECO ULTRA line – without ever losing
guardianship within the chain – in an infinitely repeatable,
sustainable cycle.
"The auto and trucking industries are reaching a tipping point
when it comes to aftercare best practices," says John Wesley,
Universal Lubricants' chief executive officer. "Increasing
numbers of service centers and fleet operators, including Green
Garage, are finding real value by factoring environmental
considerations into their business models. Products that hinge
on repurposing and recycling lead to streamlined processes,
greater efficiency, and measurably longer product lives, all of
which generate financial savings without sacrificing quality or
performance."
Adds Wesley, "Products like ECO ULTRA blend and bolster
environmental and economic benefits for businesses – and
bottom-lines don't lie."
For more information about Universal Lubricants' ECO ULTRA
products, visit
target="_blank">www.ecoultraoil.com or fore more information
visit
target="_blank">www.universallubes.com.
For more information, visit
target="_blank">www.greengarage.com.
