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“Our strong partnership with Honda has allowed us to work closely with their teams to develop tailored programs that have effectively met the needs of American Honda and their customers and driven business results,” says Bill Higgins, vice president and group business manager for the American Honda enterprise account. “The success of the 2012 CR-V IDT and COSE/COSL programs speaks to our commitment of providing high quality programs that excite and motivate key stakeholders.”
The 2012 CR-V IDT was designed to educate Honda sales consultants on both new product knowledge and the most effective skills to be able to sell the new Honda CR-V to prospective customers. The program reached more than 12,000 dealership personnel through more than 1,600 training sessions over a three-month period. At the end of the training session, each participant was asked to complete an evaluation. All elements of the training were rated excellent by nearly all participants. In addition, more than three-fourths of participants accessed and used the CR-V training website, which provided attendee learning sustainment and new hire training.
In addition, American Honda worked with Maritz to evolve its COSE/COSL programs. These programs recognize elite Honda and Acura sales consultants who surpass standards of performance in three critical areas: sales, training, and delivery. These programs are designed to help more than 15,000 sales consultants meet and exceed sales objectives, further develop professional skills, and receive recognition and awards based on reaching different achievement levels.
The Premier Partner Award was established in 1998 to recognize business partners who embrace American Honda’s philosophy of exceeding customer expectations with quality and exceptional service. This year’s award winners represent multiple industries from varied aspects of Honda’s business ranging from software development and fleet management to printing and marketing services.
About Maritz
Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners and customers. Maritz provides market and customer research, communications, incentive initiatives, rewards and recognition, effective meeting, event and incentive management services and customer loyalty programs. We demonstrate our commitment to human potential through philanthropic initiatives and partnerships with organizations offering programs designed to educate. For more information, visit www.maritz.com or call 1-877-4MARITZ. Follow us on Twitter @Maritz_LLC.
About Honda Based on Honda's longstanding commitment to "build products close to the customer" Honda currently operates 14 manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and automatic transmissions, Honda all-terrain vehicles, and Honda power equipment products such as lawn mowers, mini-tillers and general purpose engines, using domestic and globally sourced parts. Honda started local production in the U.S. with motorcycles in 1979. In 1982, Honda became the first Japanese automaker to produce passenger cars in the U.S. Honda has continued to expand its local production capabilities, and cumulative automobile production in North America surpassed 23 million units in 2011.
