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What you need to know about selling auto parts online

Thursday, January 29, 2015 - 08:00
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Digital marketing for automotive

Now that you’ve set up shop on marketplaces, it’s time to drive traffic to your website so buyers come directly to you to make their purchases. Like recruiting customers to a store on the side of the highway, getting visitors to your site can be difficult. For that reason, a comprehensive digital marketing strategy is essential for engaging with customers and fueling your website growth.

A couple of pointers to make your digital marketing strategy successful:

Get your website in top shape: Don’t spend money on a website that won’t convert shoppers to buyers.

Use Google’s shopping campaigns: Shopping campaigns help ensure that your products are front and center on the search results page with eye-catching product listing ads that link back to your website.

Get a 360-view of buyer behavior: Use analytics to track where your web visitors are coming from to understand what digital marketing channels create the best ROI for you.

Manage your digital marketing bids with the goal in mind: Have a target number for your total ad spend and monitor your performance for each bid.

Take advantage of product feeds: Comparison shopping engines are a great destination for product feeds and can open up sources of additional revenue.

There are plenty of online destinations for parts and accessories sellers that want to maximize their share of the consumer wallet. By fine-tuning your online strategy to get your products in front of as many consumers as possible, you’ll be on your way to taking your performance to the next level.

Editor’s note: Rachel Miller is the Senior Product Marketing Manager at ChannelAdvisor, where she leads a team of passionate, product experts who want to connect retailers with solutions, knowledge and ideas to help them take their business to the next level. With more than 13 years of industry experience and more than six years of experience leading training and implementation teams at ChannelAdvisor, she has rich knowledge of ChannelAdvisor customers and products, as well as key players in e-commerce. Rachel enjoys helping retailers solve problems, grow their businesses and identify new opportunities to help them be more successful.


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