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What you need to know about selling auto parts online

Thursday, January 29, 2015 - 08:00
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Imagine that you run a brick-and-mortar shop located on the side of a busy highway. You’re advertising on billboards, running special promotions and doing everything you can to create interest. But traffic is sparse, and you’re wondering how you’ll ever get noticed.

With e-commerce, many automotive parts and accessories sellers are finding themselves in a similar scenario, and with similar questions: How do buyers find me and learn that I’m selling what they want?

If you develop a comprehensive strategy that focuses on increasing your product visibility, the e-commerce world can be your next key revenue stream. Retailers that stay on top of industry trends and adapt to changes can build a thriving business that puts their online revenue in the fast lane.

Are you in a scenario where you’re looking to improve your online business? Let’s take a look at best e-commerce practices for parts and accessories retailers that want to accelerate their revenue.

Fitment/compatibility/application

Determining which vehicles your products are compatible with is the first step to improving your e-commerce performance. The next step: including accurate data to instill confidence that your product is compatible with the buyer’s vehicle. Additionally, indicating that a part fits more than one vehicle reduces the number of product listings you need to create, pay for and manage.

Some marketplaces, such as Amazon, eBay and Newegg, encourage buyers to add their vehicle information to their accounts so that only applicable products are displayed. These “virtual garages” allow consumers to create a tailored shopping experience for their vehicles. Buyers can still find products that fit specific vehicles when they use each marketplace’s year/make/model search options.

Once you’ve optimized your fitment information, you’re ready to shift your sales into gear by selling on online third-party marketplaces. Each marketplace offers ways for you to indicate the fitment of your parts — which we’ll cover next.

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