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Wagner introduces new brand identity in relaunch of website

Monday, October 19, 2015 - 07:00
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Federal-Mogul Motorparts’ Wagner® brand has introduced an all-new website featuring a new brand identity, in-depth product and technical resources and a mobile-friendly, responsive design that helps ensure a fast, convenient user experience. 

The new website is the first communications resource to feature the brand’s distinctive new look and feel. Key to the enhanced brand identity is a new Wagner logo.

“We want all current and future customers to understand the Wagner brand’s unique position in the automotive service industry, where it leverages our global OE leadership and extensive research and development capabilities to deliver best-in-class braking solutions for today’s passenger vehicles,” said Christine Fisher, group brand manager, Federal-Mogul Motorparts. “From start to finish, customers can rely on our new website to identify the best Wagner product for their vehicle, find it at a convenient location and install it with expert information at their fingertips.”

The new website serves as a comprehensive resource for customers seeking information on the latest braking and lighting products. The site also includes detailed technical tips designed to help customers perform comprehensive, high quality brake repairs, a “Find My Part” lookup tool, and “Where to Buy” and “Find a Mechanic” locator features. Do-it-yourselfers visiting the new site can use the innovative “name generator” to have fun by assigning a name to their vehicle based on a combination of personality cues, driving preferences and other variables.

An all-new, mobile-friendly design ensures that whether a user visits the site from a smartphone, tablet or computer, it will offer the same fast, seamless experience. Additionally, the website and branding tie together Wagner and the Federal-Mogul Motorparts Garage Gurus technical education initiative, which offers on-site, online and on-demand technician training and support. Information regarding Garage Gurus can be accessed through as well as

The new website also includes a link to Federal-Mogul Motorparts’ #PartsMatter social media campaign, which details the critical roles played by key components in providing the quality, safety and performance demanded by automotive professionals and consumers. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corp.

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