LOS ALTOS, Calif./PRNewswire/ -- PhaseZero Ventures, a digital transformation and enterprise Software-as-a-Service firm, announced it is sponsoring the Marketing Technology Track at the AASA Technology Conference, which will be held Sept. 30, thru Oct. 2 in Clearwater Beach, Fla. PhaseZero will facilitate and lead interactive sessions that will provide automotive aftermarket leaders with insights into becoming digital businesses that engage in digital commerce.
The Marketing Technology Track will include four distinct sessions, each of which will focus on key dimensions of emerging digital technologies to empower aftermarket suppliers and resellers to remain competitive in a continuously evolving digital supply chain and go-to-market channels. Topics include:
- Exploring and Leveraging Silicon Valley Approach to Digitally Transform Aftermarket Businesses
- Optimizing B2B Websites in Today's Online-first Environment
- Accurate Real-time Customer Data Acquisition through Technology
- Digitization of the Aftermarket Customer Experience
"Demographic changes across our industry offer unprecedented challenges and opportunities," said Ram ChandraSekar, Founder & CEO, PhaseZero Ventures. "Digital platforms will attract and retain the new workforce to prepare and serve fast-evolving customer needs.
"We are sponsoring the AASA Technology Conference Marketing Technology Track because the objectives of the event align with PhaseZero's commitment to enabling digital commerce and transforming sensors, IoT and Big Data into successful digital and software businesses for automotive, heavy-duty and industrial manufacturing companies."
Marketing Technology Track participants will include executives who manage marketing, sales, products, pricing, websites and e-commerce from automotive aftermarket suppliers, WDs, retailers and e-tailers.
"During the Marketing Track, we will discuss how companies must utilize real-time data and a Silicon Valley approach to move from e-commerce to real-time digital commerce," said ChandraSekar. "This will be required to serve the parts and service needs of the connected vehicles ecosystem."
About PhaseZero Ventures
PhaseZero Ventures is a cloud 2.0, enterprise Software-as-a-Service B2B and B2C e-commerce software company and the premier digital business execution partner for industrial manufacturing companies. PhaseZero helps transform companies' investments in sensors, IoT, and Big Data into successful digital businesses with annual recurring revenue through Software-as-a-Service solution offerings. The company transforms people, processes, and technology by identifying, developing, operating, and growing digital and software businesses for industrial and manufacturing companies.
PhaseZero brings expertise and experience from several successful Silicon Valley-based enterprise technology companies focused on enterprise software and data communications. PhaseZero provides transformative strategies to Global 1000 companies helping them commercialize these strategies to support future growth. For more information, visit www.phasezeroventures.com.
About AASA
AASA (www.aftermarketsuppliers.org) exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports 871,000 American jobs. AASA is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). "AASA, The Voice for the Automotive Aftermarket Supplier Industry".
