European automotive aftermarket eRetailers are redrawing the boundaries of aftermarket service through innovative business models involving supplier collaboration, business-to-business expansion, subscription-based engagement, installer network development, service aggregation, technician outreach, and in-vehicle sales. These activities are creating value for customers.
"In a fiercely competitive and fragmented market, eRetailers must differentiate themselves by developing and offering new business models that provide unique value and convenience to their customers, such as value chain development, partnering with local garages, loyalty programs, and building Big Data infrastructures," said Frost & Sullivan Mobility Research Analyst Vasanth Raj.
Competitive Profiling of Automotive Aftermarket eRetailers in Europe, recent research from Frost & Sullivan's Automotive & Transportation Growth Partnership subscription, provides an in-depth analysis of key trends and developments within the European automotive eRetailing aftermarket.
For complimentary access to more information on this analysis and to register for a Growth Strategy Dialogue, a free interactive briefing with Frost & Sullivan's thought leaders contact Jana Schoeneborn at [email protected].
eRetail developments and trends encouraging transformation include:
- Aggressive online channel expansion by traditional mobility players.
- Collaboration or mergers and acquisitions between eRetailers, suppliers and original equipment manufacturers (OEMs).
- Online-to-offline (O2O) service networks with independent garages to create an aggregated physical footprint and attract do-it-for-me (DIFM) customers, and compete with service chains and fast fitters.
- Smart logistics and last-mile delivery options to provide innovative methods of delivery and enhanced customer services, such as delivering to the customer's car trunk and by drones.
Delticom, Amazon and eBay have the strongest overall eRetailer portfolios in Europe. Along with Allegro, eBay and Amazon lead the mass market in terms of the average number of visits and page views. Amazon is constantly innovating last-mile delivery options across all products. Rapid fulfillment is critical to auto parts growth as it will allow the company to be more competitive with traditional aftermarket sellers.
Other retailers and their strategies include:
- Yakarouler is targeting relatively uncontested areas in the eRetail market such as DIFM customer requirements through installer training and physical stores to gain market share.
- MicksGarage is focusing on building a self-developed, robust IT platform for business growth and plans to expand across Europe in the next five years.
- Allopneus has a strong brand image and network coverage. Its range of tires and partnership with Michelin are key strengths.
- Delticom is the highest revenue generator in the pure-play segment. It has positioned itself as a one-stop shop for all tire requirements with competitive prices across all major European markets.
Oscaro is developing its Big Data capabilities to increase sales and compete with global eRetailers.
Enroll in Training Courses |
|
|
You can get trained at NACE Automechanika Chicago this July at no cost. Enroll now in our impressive lineup of technical and management courses taught by some of the biggest names in the industry. Use this link and choose “Yes, I have a coupon code” to register for FREE! |
|
|
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.
