E-tailing is the fastest growing retail sector in the automotive aftermarket and is becoming a significant revenue stream for auto parts sales, according to E-Tailing in the Automotive Aftermarket from the Auto Care Association.
This new online study analyzes the online retail market for sales of aftermarket parts, and serves as the foundation for the Auto Care Association to provide a unified estimate of online sales within the aftermarket. Results of this research can be used to:
• Provide a comprehensive sizing of the online retail parts sales market;
• Establish a single industry data point for e-tailing;
• Understand trends in automotive parts e-tailing;
• Set a baseline to compare against future category growth; and
• Provide benchmarks for member companies to determine online share.
In addition to the full report, the research also will be available in these four modules:
• Executive Summary provides an overview of all the key component study findings which include insights from the market sizing, repair shop/installer and consumer research.
• Market Size and Growth totals the dollar volume of replacement parts sold via e-tailers for 2013 in consumer dollars.
• Repair Shop/Installer Survey Results include an in-depth analysis of the repair shop’s usage of e-tailing within their business.
• Consumer/Vehicle Owner Survey Results examines the DIY automotive consumer and their e-tailing habits.
“Very little solid data existed on the size and makeup of the e-tailing channel, until now,” said Kathleen Schmatz, president and CEO, Auto Care Association. “This first-of-its-kind study, produced by the Market Intelligence team of committee volunteers and staff, provides unprecedented insight into e-tailing purchase behaviors across multiple industry sectors, and the impact of these trends on the entire auto care industry.”
IMR Inc. and The Martec Group were commissioned by the Auto Care Association to perform the research and modules for this report. Each version of the report is priced differently for Auto Care Association members and non-members. For pricing and more information, visit www.autocare.org/etailing.
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