The Battery Show powers-up with EV education, innovations at September conference

July 24, 2018
More than 600 exhibitors and 8,000-plus attendees are expected to participate in The Battery Show, and accompanying Electric & Hybrid Vehicle Technology Expo, taking place in September at the Suburban Collection Showplace in Novi, Michigan.

Addressing all-things battery, ranging from flashlights to Ferraris, The Battery Show is featuring an amped-up array of educational sessions specifically engineered for the automotive sector.

More than 600 exhibitors and 8,000-plus attendees are expected to participate in the September 11-13 event taking place at the Suburban Collection Showplace in Novi, Michigan, just outside of Detroit. Produced by UBM, publisher of Aftermarket Business World, The Battery Show includes an accompanying Electric & Hybrid Vehicle Technology Expo.

“Our mission to showcase the various innovations currently happening in the field drives us to constantly provide the most current and top-notch programming affecting attendees and their businesses,” according to show brand director John Lewinski.

“We’re thrilled to have Dr. Donald R. Sadoway and Chelsea Sexton as this year’s keynote speakers to provide our attendees with a first-hand look into current research on the battery industry as well as the tipping point in the electric vehicle revolution,” Lewinski notes, referring to Sadoway’s credentials as a groundbreaking researcher and industry-leading MIT professor combined with Sexton’s long-time advocacy for advanced EV development; her session will focus on “the most overlooked factors for EV success,” including market, policy and infrastructure issues along with discussing the roles of co-enabling technologies.

As a senior advisor to VantagePoint Capital Partners’ clean technology practice, Sexton helped guide the firm’s transportation-related investment priorities, most notably an early stake in Tesla Motors. She is also a co-founder of Plug In America, the largest consumer-oriented pro-EV organization.

Conference Content Director Naomi Price has assembled an extensive lineup of courses related to automotive batteries. Scientists, engineers and executives from top companies such as A123 Systems, Avicenne, Siemens, Ford and General Motors “rigorously reviewed all call-for-speaker submissions to develop a conference of the highest quality and industry relevance.”

  • Michael Sanders, an Avicenne senior advisor, will conduct a session entitled, Rapid Growth, New Applications, Developments & Market Dynamic in Automotive Batteries. Industry growth and regulatory requirements have fueled advances in many next-generational battery technologies, including Lithium-ion, Lithium-sulphur, Lithium-air and solid state. What are the latest developments, safety limitations and best uses for each?
  • Winner of the Progressive Automotive X Prize for its “Seven” battery electric vehicle (BEV), Illuminati Motor Works will have the four-seat car available for inspection, demonstrations and rides following a Ways to Apply Existing Technology to Triple EV Efficiencypresentation by company owner Kevin Smith describing how commercial EVs can achieve a 300 percent increase in efficiency.
  • Henkel’s Eugene Chung and Mark Amberg are to discuss how advanced adhesive technologies can improve battery life and long-term performance, protect critical electronics, enable lightweighting and ultimately reduce investment and operating costs through solutions such as thermal interface materials, printed electronic inks, sealing for cooling chambers, low pressure molding and structural bonding.
  • Testing regarding NVH (noise, vibration and harshness) in hybrids will be covered by Dejan Arsic, key account manager at Mueller-BBM VibroAkustik Systeme.

Besides the development of new powertrains and battery concepts, vehicle acoustics are also drastically changing, according to Arsic. “As the combustion engine is not the dominant source for noise and vibration, the perceived acoustics both inside and outside the vehicle is entirely different,” he points out.

“While the overall level is usually way lower, and consequently a possible threat to pedestrians and bicyclists, noises being masked by the combustion engine are suddenly appearing as dominant or even annoying,” says Arsic. “Further, we will present the current state of the Acoustic Vehicle Alerting System, AVAS, which has been designed to enhance the perception of a vehicle on the road.”

  • Energy & Efficiency Analysis of Electric Vehicles: Results Out of Real-Drive Testsis to be reported on by DEWESoft product manager Bernard Grasel. The grid-to-wheel efficiency of different electric vehicles was determined under real driving conditions. A mobile measurement system was mounted to the vehicles to give comprehensive statements about the energy consumption, driving range and the efficiency of the individual drivetrain components.
  • Mark Stephens, product development engineer at Shape Corp., will conduct a session called Packaging & Protecting Batteries for the Next Generation of Electric Vehiclesin which he will review the current state-of-the art for floor-based battery protection systems – referred to as battery enclosures, trays or capsules. The designs of current production battery trays will be highlighted, showing what is contained in the battery tray as well as why OEMs are trending towards floor-based structures.
Details including overall sizes, orientations and placement in the vehicle, materials and construction methods, along with functional requirements will be presented. The requirements will be a mix of published regulations and those developed by OEMs in-house. The focus will primarily be on the structural aspects of the housing for the battery tray content.

In addition, Shape will share its experiences working with numerous customers across the globe whom are developing automotive battery trays. The presentation will also address primary challenges for the customer as well as areas for improvement. These improvements go beyond product design itself, and include larger design methodology advancements.

Stephens will be detailing the primary areas for valuable product innovation, including internal design concepts that address the key challenges.

  • Dr. Wei Lu is a professor at the University of Michigan’s mechanical engineering department along with directing the Advanced Battery Coalition for Drivetrains (ABCD). His Simulation & Machine Learning to Advance Battery Design session will look into utilizing simulation tools that are essential for cell design, determination of the optimal operational condition, development of control strategy and providing guidance for cell maintenance.

Models and simulations that enable the prediction of capacity fade and lifetime of batteries will be discussed. In simulation-based battery design, thousands of simulations are often required to determine the optimal design variables.

  • Polarix Corp.’s ACCELPAC motor and battery project for achieving appropriate freeway ramp acceleration power will be described by the company’s president, Oved Zucker, during his AHigh Performance, High Efficiency Hybrid Conceptpresentation.
  • Alta builds the fastest and most advanced electric motorcycles in the world, powered by one of the most energy dense automotive battery packs available. In a session entitled, How the Light-Duty Vehicle Market is Poised for a Massive All-Electric Retrofit, co-founder and Chief Product Officer Marc Fenigstein will explain how the company’s novel approach to battery packaging represents a “better than Tesla” energy density and rivals any current commercialized battery pack in transportation.

Fenigstein says future battery performance improvements will require innovation at the battery pack, not cell level, and that demand for energy storage in the light-duty vehicle sector is dramatically underestimated.

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