Automechanika Malaysia 2011 offers a professional trading platform for the region

Jan. 1, 2020
ASEAN?s leading trade fair for automotive parts, equipment and service suppliers, Automechanika Malaysia will run from March 31 through April 2, 2011 at Kuala Lumpur Convention Centre.

ASEAN’s leading trade fair for automotive parts, equipment and service suppliers, Automechanika Malaysia will run from March 31 through April 2, 2011 at Kuala Lumpur Convention Centre.

This biennial event is organized by Messe Frankfurt Ltd, in collaboration with the Malaysia External Trade Development Corporation (MATRADE), and supported by 14 leading international and Malaysian industry associations. The 7th edition expects to attract 165 exhibitors from around the world. The 2011 event will offer a full spectrum of automotive products and services in line with the global Automechanika brand.

The 2009 event received a positive response from the industry despite the global economic slowdown. A total of 133 exhibitors from 14 countries and regions and 4,521 professional visitors from 57 countries and regions attended the event. Of these visitors, 78 percent had purchasing authority.

A number of forums and seminars were organised including CATER Workshop on Mass Customisation of Vehicles, MATRADE’s Incoming Buying Mission, Federation of Automobile Workshop Owners Association of Malaysia (FAWOAM) Annual Convention and Automechanika Academy.

As in previous years, Automechanika Malaysia 2011 will continue to organise a diverse range of fringe programmes for exhibitors and visitors to update with the first hand market intelligence and industry developments.

As the Malaysian government is paving the way for a more competitive automotive industry, the latest National Automotive Policy (NAP) is highlighting clean and sustainable technology for the automotive industry. Other ASEAN countries such as Thailand and Indonesia also adopt green auto policies. To support this initiative, Automechanika Malaysia 2011 will launch “Go Green”, a special showcase to promote advanced green products and technology which will include green vehicles and suppliers of automotive parts, equipment and technology.

Automechanika Malaysia will also feature various educational seminars on the latest green technologies, market trends and business opportunities to help attendees keep updated with various green topics such as:
– Green policies, incentives and market developments for the automotive industry in ASEAN countries
– Commercialisation of green vehicles and business models
– Green vehicle developments and opportunities
– Green technology developments and opportunities for automotive products such as powertrain, batteries and fuel

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“Green cars are the future trend for the automotive industry. In view of this, our goal is to increase our exhibitors long term competitiveness, particularly in this area," says Jason Cao, general manager for Messe Frankfurt in China. "The Go Green showcase will keep them updated with the latest green developments and it offers an ideal platform for green exhibitors to introduce their products and services to buyers who are looking for this product sector.”

In addition, as the world’s automotive market is looking for new business opportunities in the ASEAN region, Automechanika Malaysia is setting up an ASEAN pavilion for ASEAN companies to showcase their new products and innovations. Exhibitors will be exclusively allocated a prime location which will enhance their networking efficiency with buyers.

Huge business opportunities in ASEAN and Malaysia
The full implementation of the China-ASEAN Free Trade Area which came into effect in January 2010 is creating the world’s third largest free trade bloc outside the European Union and the North American Free Trade Association. The new trade area offers a huge market of 1.9 billion people with trade worth around $4.5 trillion. China and six ASEAN member countries, Brunei, Indonesia, Malaysia, the Philippines, Singapore and Thailand are paying only 0.1 percent to 0.6 percent tariffs for trading auto and parts. The other four ASEAN members, Cambodia, Laos, Myanmar and Vietnam will follow by 2015. Malaysia, as one of ASEAN’s three largest automotive markets is well placed to take advantage of the China-ASEAN Free Trade Area.

According to the Malaysian Automotive Association (MAA), vehicle sales in Malaysia from January to May 2010 rose by 20 percent to 247,072 units when compared to the same period last year due to continued favorable market conditions and increasing demand. The association expects total vehicle sales will rise by 2.2 percent to 550,000 units for 2010.

In addition, sales of automotive parts and components for the first quarter of 2010 went up by more than 30 percent when compared to the same period last year.

Automechanika Malaysia is one of 14 global Automechanika fairs held in Asia, Europe, North America, South America and Africa.

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