Connected cars are a major challenge for the automobile sector. Automechanika puts the focus on a variety of applications and functions in its new advertising campaign. With the slogan ‘Get connected to the Automotive Service Industry,’ the brand leaves no doubt that it is ready for the future.
“The proportion of connected cars will impact on the dynamism of the entire aftersales service market and we anticipate new customers from a variety of fields, including IT, insurance, leasing and fleet management, for Automechanika,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
Innovative companies and providers of services for the connected car are invited to take part in a special thematic world at the next Automechanika Frankfurt from September 13-17, 2016. Registration for the show is now possible online at www.automechanika-frankfurt.com. The early-booking rate is valid until August 2, 2015.
With 14 shows worldwide this year, the Automechanika trade show brand is holding more events in the same year since the process of internationalization began in 1997. The latest member of the Automechanika family of shows is Automechanika Chicago, which makes its debut at the McCormick Place exhibition center in Chicago from April 24-26, 2015. The show is being organized in cooperation with Advanstar Communications, one of the USA’s biggest show and exhibition companies.
“We do not decide where the shows are to be held. Our customers do. We have accepted the challenge to enter the fiercely competitive U.S. trade show market with Automechanika Chicago. Otherwise, the regional focus of our business outside Germany continues to be on Asia, especially China and India, and the EMEA economic area (Europe, Middle East, Africa)”, said Braun.
Altogether, the 14 Automechanika shows organized by Messe Frankfurt on four continents currently stand for around 16,000 exhibitors and 600,000 trade visitors from over 170 countries. The shows are supported by around 150 international sales partners and trade associations
Basic and advanced training is a subject of ever-increasing importance at the trade shows, which offer courses and seminars for specialists from the various automobile trades. The first Automechanika in Chicago is aimed in particular at automobile technicians and workshop proprietors. Workshops will also be held for the first time at Automechanika Moscow this coming August.
Next year sees a further première, Automechanika Jeddah, which will open its doors to trade visitors from the Middle East at the Jeddah Center for Forums & Events for the first time from January 26-28, 2016. Automechanika Jeddah is being organized by Messe Frankfurt Middle East GmbH, Dubai, in cooperation with Saudi Arabia’s Al- Harithy Company for Exhibitions (ACE).
Moreover, Messe Frankfurt is expanding its presence in the automotive sector with the company’s portfolio of events being supplemented by conferences and car and truck shows, such as Comtrans in Moscow, the Automotive Engineering Show in India and the Connected Mobility conference in California. Full details about the automotive events are available on the new website at automotive.messefrankfurt.com.
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