Automechanika Shanghai 2015 fringe program has record-breaking offerings

Nov. 19, 2015
At this year’s 11th Automechanika Shanghai, Asia’s largest trade fair for automotive parts, accessories, equipment and services, a record-breaking 50 professional, efficient, industry-specific and diverse events will be held concurrently during the fringe program.

At this year’s 11th Automechanika Shanghai, Asia’s largest trade fair for automotive parts, accessories, equipment and services, a record-breaking 50 professional, efficient, industry-specific and diverse events will be held concurrently during the fringe program.

The fringe program, a gathering of professional and expert events, has increased extensively from last year, welcomed by the new, larger venue and exhibition space for the Dec. 2-5 show. The new location, National Exhibition and Convention Center, Puxi, Shanghai, is larger optimizing 280,000 sqm of sourcing space, a 27 percent increase compared to the last edition.

Automechanika Shanghai is known for its fringe program, offering something for everyone. Each topic covers different sectors of the entire industry chain and has a specific format to meet the varying needs of the numerous industry players.

The fringe program is a tool for brand building, networking, education and training utilized through Automechanika Shanghai. The Accessories & Tuning sector has a program scheduled for this year’s exhibition. This sector experienced the strongest growth among all other sectors this year, including Parts & Components, Repair & Maintenance and the newest sector Electronics & Systems.

Accessories & Tuning has several interactive events planned, including a focus on environmentally conscious practices and products. There will be onsite, live demonstrations of conservation applications for car washing, which will also include a guided video broadcast with interactive activities. In addition to learning how to make “greener” choices, the sector will also have presentations on “Chinese Style” modified vehicles, Megane RS modification principles, a demonstration on engine hood painting, drift technology and displays of modified cars.

Leading brands recognize the benefits of organizing events during Automechanika Shanghai. This year, industry brands holding events include Bosch, CTP, ITW, Federal-Mogul and Liqui-Moly. The fringe program topics include a diverse range of seminars for brand building, introducing new products and technology promotion. Additionally, there are many opportunities for press conferences and training.

Automechanika Shanghai is a platform for a growing number of government agencies and organizations that have chosen Automechanika Shanghai to promote their respective region for investment opportunities. Those joining the fringe program this year include China Association of Automobile Manufacturers, Frankfurt Rhine-Main GmbH – International Marketing of the Region, China Council for the Promotion of International Trade, Sichuan Council (CCPIT-Sichuan) and the Chamber of International Commerce Shanghai.

Within the other sectors there has also been significant growth noted. Several events within the fringe program have been co-organized with additional new industry associations and organizations sharing the latest information and development of the industry and technologies. The influence and networking opportunities of Automechanika Shanghai provide an excellent forum for industry experts to share and promote the latest products and concepts. This expansion aims to meet the growing needs of the enlarging vehicle population.

A few highlights of the Automechanika Shanghai 2015 fringe program include:

•                   · AIAG Auto Parts Purchasing High-Leadership and Suppliers Forum 2015

•                   · AUTOHAUS CHINA 4th International Dealer Summit 2015

•                   · Automotive Aftermarket Summit 2015

•                   · Auto OEM Purchasing Trends Summit 2015

•                   · China Auto Repair and Maintenance Summit 2015

•                   · China Collision Industry Summit

•                   · ENJOY CAR PARTY Car Tuning Culture Salon in Shanghai 
2015

•                   · International Automotive Congress 2015

•                   · Investment Opportunities for Chinese Automotive Enterprises 
in the Frankfurt Rhine-Main Region

•                   · SAE Connected Cars and Electric Vehicles 2015

•                   · The Summit: Merger and Acquisition Strategies for Chinese 
Automotive Corporations in the Overseas Markets. 


Many of the events in the fringe program are open to members of the industry. For more information, refer to www.automechanika-shanghai.com/fringeprogramme and pre- register online to reserve seats.

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