More independent repair shops are using Facebook and Twitter to promote their services and to offer coupons and specials, according to the Aftermarket Business World 2017 Independent Repair Shop Study.
Several program distribution groups said that in 2016 the market continued to present challenges due to changes brought about by ongoing industry consolidation. As the competitive landscape continues to change, program groups are looking for new and different ways to enhance brand value.
Lowest price was the most often selected reason when survey respondents were asked the top five reasons that they purchased a particular auto part or product. Following in second place was brand name and recommendation finished third.
For the second consecutive year, collision repairers say they feel less insurer influence when buying replacement automotive parts, according to the Aftermarket Business World 2016 Collision Shop Study.
Auto service and repair shop owners and technicians are using their tablets and smart phones for work more this year than last year, according to the 2016 Aftermarket Business World Online Purchasing Habits study.
When it comes to the annual Aftermarket Business World Top 25 Auto Chain Report, sometimes there’s a story that big numbers alone can’t tell. That’s the case this year due to the meteoric growth through acquisition of IEH Auto Parts LLC, dba Auto Plus Auto Parts and Pep Boys.
Auto technicians seek quality first when selecting parts to repair their customers’ vehicles, according to the 2016 Aftermarket Business World Technician Attitude Study. Quality was selected as the No. 1 attribute that technicians said they consider first when selecting parts in five out of six product categories.
Independent repair shops are increasingly using social media to promote their services and to offer coupons and specials, according the Aftermarket Business World 2016 Independent Repair Shop Study. Shop participation in four popular social media sites increased this year compared to last year’s study.
Some 55 percent of fleet managers prefer to buy parts from national parts retailers and 30 percent prefer to buy from warehouse distributors, according to the 2015 Aftermarket Business World Fleet Product Study.
Positive recommendations appear to be the most important influencer of auto parts buying habits in the Hispanic community, according to the Aftermarket Business World Hispanic Consumer Attitude Survey.
While the majority of consumers say they compare prices before buying an auto part, they are not always motivated to buy the lowest priced product, according to the 2015 Aftermarket Business World Consumer Attitude Study.
Tire dealers are optimistic about increasing their product sales this year, but not as optimistic as they were in the same survey conducted last year, according to the Aftermarket Business World Tire Dealer study.
More collision repairers report this year than last year that they do not feel any insurance company influence on their parts purchasing practices. However, 13 percent said they feel “major” pressure or “complete control” by the insurer.