The Federal-Mogul Vehicle Components segment received four awards for excellence in business-to-consumer and business-to-business communication during the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
The annual Automotive Communications Awards (ACA) program, sponsored by the Car Care Council Women’s Board and Automotive Communication Council, highlight outstanding advertising, marketing and public relations activities on behalf of aftermarket organizations.
In the business-to-consumer category, Federal-Mogul’s ANCO® Wipers brand was honored for the best television commercial and the company’s Champion® brand received the award for the best customization of a Facebook page (www.facebook.com/ChampionSparkPlugs).
Federal-Mogul received a business-to-business award for best magazine article (general market/special interest) for an eight-page editorial section, titled “STOP,” introducing Wagner® ThermoQuiet® CeramicNXT brake pads featuring OE21™ low-copper friction formulations. The company’s MOOG® Steering and Suspension brand received the business-to-business award for best Facebook customization (www.facebook.com/MOOGProblemSolver).
“ACA is the premier marketing awards program for the North American aftermarket and an important indicator of the value of a supplier’s communication efforts,” said Michael Proud, director of marketing, North America, Federal-Mogul Vehicle Components segment. “We’re honored to receive these confirmations that our team continues to excel in connecting with the professionals and consumers who choose Federal-Mogul products every day.”
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