The Automotive Service Association (ASA) has announced a new strategic partnership with BG Products Inc. This education and training initiative establishes BG Products as an ASA-recognized training provider.
Through the agreement, BG Products now offers ASA members access to the BG/ASA Service Success Curriculum, a series of instructor-led courses covering a variety of technical and management topics.
“This strategic partnership solidifies our relationship and is expected to be mutually beneficial for both organizations,” said Bill Haas, ASA’s vice president of education and training. A
SA-branded course material provided by BG Products designates that the Service Success curriculum has a level of relevancy to the general ASA membership and should be beneficial to automotive business owners and their employees.
“Training and education are key elements in BG’s market strategy and we deliver those elements to our customers,” said Peter Berlo, BG’s manager of domestic distributor development. “This partnership promotes market diversity within the BG organization and will help us take our business to the next level with independent shops.”
Through BG Products’ education arm, “BG University,” the company helps automotive professionals achieve the mutual goal to provide their customers with valuable, reliable and effective maintenance services. BG Products’ headquarters and manufacturing facility are located in Wichita, Kan.
To learn more about ASA’s recognized training provider agreements – currently available to ASA associate members – or to inquire about the BG University curriculum available to ASA members, call Haas at (800) ASA-SHOP (272-7467), ext. 222, or send an e-mail message to [email protected].
