For car enthusiasts and custom car painters, www.basfpaintnews.com, provides visitors with automotive finishing resources, including industry news stories, photo galleries and videos of custom designed cars painted with BASF lines of paint including Glasurit,® R-M® and Limco.® BASF is also launching www.carizzmacolor.com dedicated to the company’s R-M CARIZZMA® Color line of automotive finishes, that features downloadable literature with educational information to help car painters achieve maximum results, industry information about CARIZZMA’s colors, as well as video footage and photo galleries featuring cars and hot rods painted with the colors.
“We are very excited to be launching these sites. Both offer car enthusiasts, custom painters and customers user friendly educational information that helps them identify appropriate products to fit their situation. Both sites also educate visitors on how to more effectively use color lines including: CARIZZMA, Glasurit, R-M and Limco.” said Darlene Eilenberger, Marketing Director for BASF Automotive Refinish Solutions in North America.For more information, visit www.carizzmacolor.com or www.basfpaintnews.com.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010.
For more information about BASF’s North American operations, visit www.basf.us.
