SEMA Show education helps businesses be more productive

The 2013 SEMA Show includes more than 90 seminars focused on helping auto-related business professionals sell more products and be more productive. With topics ranging from customer service and marketing, to cash flow and industry trends, most sessions are available free of charge to those with SEMA Show credentials. To make it easy and convenient for Showgoers to attend the seminars, sessions begin the day before the official opening of the Show and continue at various times throughout the event. “We recognize that participants have made an investment to leave their businesses and attend the SEMA Show,” said Peter MacGillivray, SEMA VP of events and communications. “The main attraction is on the Showfloor where exhibitors and products are. However, the educational seminars connect the dots and teach businesses how to better promote their products and compete in today’s marketplace.” The seminars are taught by industry leaders and business experts from all over the world. More than 80 percent of buyers who attended an educational session during the 2012 SEMA Show rated the program as good or excellent. “Feedback regarding the educational program is consistently high,” said MacGillivray. “We’re confident that if Showgoers took the time to attend just one seminar – which is typically one-hour long – then they’ll be hooked and want to attend many more.” To view the entire SEMA Show educational program, visit www.SEMAShow.com/education.About SEMA and the SEMA Show The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.