House of Kolor to host Martin Bros. Customs at SEMA

Oct. 25, 2016
House of Kolor by Valspar will host the cast of Velocity Channel’s hit series “Iron Resurrection” on Nov. 1 and Nov. 2 in the House of Kolor booth #23513.
House of Kolor by Valspar will host the cast of Velocity Channel’s hit series “Iron Resurrection” on Tuesday, Nov. 1 from 1 to 2 p.m. and Wednesday, Nov. 2 from 11 a.m. to noon in the House of Kolor booth #23513 at the 2016 Specialty Equipment Market Association (SEMA) Show in Las Vegas. The SEMA Show will take place Nov. 1-4 at the Las Vegas Convention Center. The show’s stars, Joe and Amanda Martin, Jayson “Shag” Arrington, painter Javier “Shorty” Ponce and their team at Martin Bros. Customs use House of Kolor products to breathe new life into vehicles of all kinds. “At Martin Bros., we make a big statement with our builds, knocking out the ugly and bringing in the cool,” said Joe Martin, owner of Martin Bros. Customs. “House of Kolor brand products make it easy to bring these builds to life. We couldn’t be more excited to be sharing what we do with the products we love at the SEMA Show this year.”

“Iron Resurrection” premiered on The Velocity Channel in April 2016, and was an instant hit with viewers.
 
“The crew of ‘Iron Resurrection’ is known for their incredible builds and outstanding craftsmanship,” said Gina Mahan, brand manager — House of Kolor. “We are proud to not only be their feature paint brand, but to host them at the biggest trade show of the year.”
 
House of Kolor is celebrating its 60th anniversary this year with the launch of a redesigned website, custom colors and memorabilia. This year’s Prestigious Painter winners will also be announced during SEMA; stay tuned to our social media channels to find the winners.

The House of Kolor booth will also hold four jaw-dropping vehicle builds, including the Martin Bros. Mustang featured on the show. Five new custom colors will be announced, and the new 2016 color book and the 2017 calendar will be on display throughout the show. Visitors can also see live airbrushing demos and try out the digital paint booth.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.
 
About Martin Bros. Customs
Martin Bros. Customs designs and customizes everything from cars, motorcycles, boats and the occasional vintage appliances. Martin Bros. Customs is owned and operated by award-winning custom car and motorcycle builder Joe Martin. Joe oversees every aspect of each build from concept to creation, adding his creative talents in custom fabrication design and one-of-a-kind custom paint jobs. Martin Bros. Customs is featured in the Velocity Channel series, “Iron Resurrection.” For more information, visit www.martinbrosbikes.com.
 
About House of Kolor
Founded in 1956 by world-renowned custom painter, Jon Kosmoski, House of Kolor® maintains its integrity and reputation as a leader in the custom coatings. In 1997, House of Kolor® became part of the Valspar Automotive Coatings Division. House of Kolor® is a leader in the custom coatings industry by using only the finest ingredients in the product ion of its award-winning paint products. Our unique product line gives custom painters the freedom to use their imaginations to design, invent and create "one-of-a-kind" custom paint jobs.

Valspar: If it matters, we're on it.®
Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 11,000 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2015 were $4.4 billion and its shares are traded on the New York Stock Exchange (symbol: VAL). For more information, visit www.valspar.com and follow @valspar on Twitter.

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