LAS VEGAS — BASF knows the importance of color, evidenced by the company’s announcement at the SEMA 2016 show of 108 new colors and a new coloring matching tool set to launch in 2017.
“We are the No. 1 chemical supplier in the automotive aftermarket, and we are here to provide solutions to body shops and painters,” said Marvin Gillfillan, the new vice president of Automotive Refinish Solutions for BASF.
Gillfillan announced the launch of the R-M® Onyx HD™ and Diamont™ Zyrilliant Color Series, which is a collection of 108 colors that provide custom car builders and restoration shops with the ability to deliver bright, extreme and one-of-a-kind, uncommon shades. These formulas are easily customizable and feature a range of colors, developed without using special pigments or effect components.
The series offers 36 custom shades, as well as 12 ground colors and 60 high-chroma colors that can be combined and applied using a tri-coat process to create the maximum effect. These eye catching shades react to direct light to deliver incredible shimmer and sparkle with color changing effects.
“Our new Zyrilliant Color Series provides customers with an easy-to-use collection that delivers truly unique and eye-catching results,” said Dan Bihlmeyer, BASF North America Marketing Head, Automotive Refinish. “Whether you’re looking for a bright, bold or exotic look, the series inspires people to experiment and create unique custom formulations.”
Paul Czornij, head of design for BASF’s Color Excellence Group, introduced BASF’s color of the year. The color, Reflexion Nebula, was unveiled on a custom 2009 Nissan Skyline GT-R.
The 2017 “Color of the Year” transitions from blue to gray depending on the viewer’s vantage point. The inspiration was based on current color trends and highlights BASF’s competency as a leader in color design, coatings and chemistry for the automotive industry.
“Our design team predicts a stronger presence of blue shades that offer versatility and broad appeal in the automotive space,” said Czornij. “This is apparent in Reflexion Nebula, with its dynamic and scintillating look that is both playful and sophisticated.”
BASF will also be releasing a new spectrometer in 2017, which will use WIFI to help users get exact color match and color formulas, Gillfillan said.
Chip Foose was also on hand to unveil his one-of-a-kind custom ’39 Cadillac Coupe restoration, named Madam X.
THroughout the show, BASF's booth, #20367 will also feature a variety of other restyled vehichs and autograph sessions with Chip Foose, Richard Petty and more.
