Kia Motors America (KMA) and partner DC Entertainment will arrive at the SEMA Show in Las Vegas with five heroic Justice League- inspired custom rides, supporting DC Entertainment's "We Can Be Heroes" giving campaign to fight against the ongoing hunger crisis in the Horn of Africa.
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The five vehicles, which include the Batman-inspired Optima unveiled recently in New York City, are a direct result of the vision and artwork of comic-book artist, DC Entertainment co-publisher and self- proclaimed car guy Jim Lee and Kia's collaborations with West Coast Customs (WCC), RIDES magazine and Super Street magazine.
In addition to the custom cars, visitors to Kia's SEMA display can see Justice League comic book artwork and life-size characters throughout the booth.
"The SEMA Show is the epicenter for vehicle customization, and there's no better occasion to showcase the results of our banding together with DC Entertainment and some of the best custom car builders in the industry while bringing attention to the 'We Can Be Heroes' giving campaign," said Michael Sprague, executive vice president, marketing & communications, KMA. "Each Kia vehicle exudes a specific attribute to match its super hero counterpart, and just like the Justice League, we're fighting for a great cause."