Sherwin-Williams celebrates 150 years at SEMA

Many of these ideals will be highlighted at the 2016 SEMA Show, as Sherwin-Williams Automotive Finishes celebrates its historic anniversary with a salute to the past and a look to the future of the vehicle refinish industry. The booth will feature images and examples of historic product advances the company has introduced; how it is the only direct distribution paint manufacturer that services the collision industry through more than 190 company owned stores. Plus, its company trained Sherwin-Williams professionals provide industry leading expertise and best in class service directly to shops and shop owners. This all means Sherwin-Williams and its professionals provide direct, in shop support to independent and dealership collision facilities and a standardized platform for MSO’s looking for a consistent, repeatable and reliable experience across all markets. The brand, however, is certainly ‘more than just great paint.’ The booth will also highlight how Sherwin-Williams Automotive Finishes helps collision repair shops increase revenue by offering a variety of training and onsite consulting services to help grow their business. Shop owners and managers want to be a place where customers come for expert, timely repairs while maximizing profitability by effectively getting vehicles through the facility. Sherwin-Williams understands that it takes more than just great products to maximize the potential and profitability of any shop. So it provides business-building programs like its acclaimed EcoLean® workshop series, shop Impact Assessments, Collision Repair Design Services, managed collision repair training, and award-winning Vision 20-Groups. Stop by the booth to learn more. But, it wouldn’t be a SEMA Show without some new product innovation: in this case, the new Sherwin-Williams’ Dynamic Clearcoat CC200. Come see the introduction of real glamour with speed. This is the launch of an entirely new category amongst premium clearcoats; it offers superior appearance in half the time of a typical clearcoat. Delivering consistent premium appearance, without sacrificing productivity, this clearcoat is designed for any painter, application and repair environment. With a fast application time and quick, low-temp bake cycle, CC200 Dynamic Clearcoat will help improve any shop’s productivity and profit In kicking off the show, the brand will hold a press conference (Tues., Nov 1st, 2 pm in the booth) and vehicle unveiling. The latter will feature NASCAR Sprint Cup Series driver Ricky Stenhouse Jr., who pilots the #17 Ford of Roush-Fenway Racing, helping to pull back the covers and show off two of the most anticipated builds to be exhibited at SEMA. Sherwin-Williams, which is the Official Auto Paint of NASCAR®, and Stenhouse Jr., look forward to showing off two unique Fords, both entered in SEMA’s 2016 the Battle of the Builders:: 1965 Mustang Fastback – features the first ever Roush Yates built NASCAR Engine in a street car. The engine will produce 850 horsepower (hp) at 9000 rpm. The car is up for Muscle Machine of the Year in 2017. 1934 Ford Pickup – It’s a hot rod with sports car driving characteristics as it’s powered by a 620 hp LSX454 and features a custom built frame, bed, hood and lower half of the cab from scratch. In addition to the special show cars (both finished with Ultra 7000® refinish system and the new Dynamic Clearcoat), the Sherwin-Williams exhibit will feature daily booth giveaways – Come and enter for your chance to win a Yeti Tundra 45 cooler. One winner will be chosen each day. Finally, Sherwin-Williams continues to give back and help further educate those in the industry. Several of its business consultants will provide expert insight on some of the most relevant and meaningful topics in the SCRS Repair Drive Education Series – Join Sherwin-Williams consultants: Lee Rush as he presents “Family Business Succession – The Family Component” 9:30 am on Tuesday, Nov. 1st Mike Lanza discusses “The Future of Staffing – How to Find, Train and Pay Qualified People” 12:30 pm on Wednesday, Nov. 2nd Lanza will also present “How to Find Open Capacity in any Body Shop” 3 pm on Wednesday, Nov. 2nd. Steven Feltovich presenting “Competing with the Talking Car – Virtual Steering” 12:30 pm on Friday, Nov. 4 Sherwin-Williams consultants are presenting four of the 18 sessions.