The Automotive Division of Quest Specialty Chemicals will unwrap new looks for its industry-leading U.S. Chemical & Plastics (USC), Matrix® Automotive Finishes and Prospray® Automotive Finishes collision repair and refinish product systems at the SEMA Show, Nov. 4-7 at the Las Vegas Convention Center. The new brand logos were developed to provide a more cohesive look to the company's product line-up while defining and differentiating the brands, which serve different needs and segments in the automotive aftermarket and collision repair. The updated brands include USC, which provides premium body repair, abrasive, coatings and accessory products to the collision repair industry; Matrix, the leading non-OEM paint and refinish system and custom paint system; and Prospray, a high-performance, European technology paint and refinish system, featuring Prospray H2O waterborne basecoat, created in the UK. "Our customers are passionate about our brands. Our goal was to deliver a message, through design, that recognizes and inspires the artisans who use our products," said Laura Yerkey, director of marketing communications and strategy of Quest Specialty Chemicals. "We view this as accelerating our brands - quickening the integration of acquisitions into a family of products for the automotive collision and repair industry and custom paint and airbrush masters worldwide. We also want the designs to reflect where our brands will be 3 years from now." Acknowledging the heritage and equity of the brands, the new logos were carefully constructed to reflect the passion of the company's customers and the company's vision for the brands.
Quest Automotive Products will display the new logos at the respective booths throughout the SEMA Show. Implementing the new logo designs across all marketing channels will be completed in three distinct phases throughout 2015. About Quest Specialty Chemicals For more information about Quest Specialty Chemicals, visit www.Quest-SC.com. For more information about Quest Automotive Products and its brands, visit www.Quest-AP.com. |