Matrix System to participate in 2014 IHRA Nitro Jam Drag Race

Matrix System Automotive Finishes, a Quest Automotive brand, has announced its participation with Larsen Motorsports in the 2014 IHRA Nitro Jam Drag Racing Series. Starting in March at every event, fans will have the opportunity to participate in unique interactive experiences inside the Larsen Motorsports “Jet Racing Technology Center.” The all-new interactive learning center will walk fans through what it takes to engineer, design, fabricate, and custom paint a jet drag car. Matrix System has teamed up with some of the most talented graphic artists across the country who will be custom airbrushing and pinstriping during these events. While live demonstrations are going on, fans can watch, ask questions, and witness how amazing paint schemes come together. Matrix System has partnered with Larsen Motorsports for the past four years, providing paint products for all of their jet cars and trailers. In addition to the interactive learning center, fans can view the custom artwork and vibrant colors that the Matrix System products offer. Last season co-founder Elaine Larsen was busy driving two jet cars at drag strips across North America. This year she decided to heat things up and expanded her team to include the addition of new comers: Marisha Falk, Dawn Perdue, and Katarina (Kat) Moller. Propelling the Larsen jet team are four talented women with varying backgrounds. From a young lady balancing life on the road and her schooling to a veteran drag racer with dozens of years of experience, the Larsen team features a unique collection of talented drivers, all women, and all with a desire to propel jet dragster racing to a new era.

During the 2014 season, fans will have a unique opportunity to follow the paths of these female warriors of the Larsen Jet Team as they compete at all 12 events in real, head-to-head competition with the IHRA’s very first jet dragster world championship on the line at the end of the season.

“These highly-educated and fearless women are inspirations and role models for future generations,” stated Laura Yerkey, director of marketing QAP. “LMS’ association with Embry-Riddle, and their dedication to education and research, aligns with QAP’s core values. This partnership is a great way to connect with our customers and showcase our Matrix System products in extreme conditions.”

According to owner, Chris Larsen, "Matrix System is a valuable partner for us at Larsen Motorsports. The superior product line is applied to all of the LMS race cars and transporters. As our teams travel across the country the equipment sees all kinds of harsh conditions. In the motorsports entertainment business our vehicles have to look perfect every time. Thanks to the durability and unparalleled quality of Matrix System products, that impression is easy to maintain."

Racing fans are invited to visit the Larsen Motorsports racing team wherever they appear to learn more about Matrix System products and the painting techniques used to create its finishes.

The complete tour schedule follows:

·        March 21-22: Southwestern International Raceway (Tucson, AZ)
·        March 28-29: San Antonio Raceway (San Antonio, TX)
·        April 11-12: Bradenton Motorsports Park (Bradenton, FL)
·        May 2-3: Palm Beach International Raceway (Palm Beach, FL)
·        May 17-18: Rockingham Dragway (Rockingham, NC)
·        June 13-14: Maryland International Raceway (Budds Creek, MD)
·        June 20-22: Grand Bend Motorplex (Grand Bend, Ontario, Canada)
·        July 4-6: Castrol Raceway (Edmonton, Alberta, Canada)
·        July 18-19: Cordova Dragway Park (Cordova, IL)
·        August 1-2: Pittsburgh Raceway Park (Pittsburgh, PA)
·        August 8-9: U.S. 131 Motorsports Park (Martin, MI)
·        October 10-11: Summit World Finals – Memphis Int’l Raceway (Memphis, TN)

About Larsen Motorsports
Larsen Motorsports is a multi-team national professional racing organization specializing in turbine powered high performance vehicles based at the developing Embry Riddle Research and Technology Park in Daytona Beach, Florida. The Larsen Motorsports High Performance Research & Development Center is open to the public Tuesday through Thursday each week for visitors to tour their fabrication, final assembly and turbine engine labs. Specialized appointments or tour arrangements for large groups can be coordinated by contacting the facility at [email protected].

About Matrix System
Matrix System Automotive Finishes, a Quest Automotive brand, has become one of the industry’s most successful aftermarket manufacturers of high quality paints, primers, hardeners, clearcoats and reducers. With an excellent product line, Matrix System has been able to convince body shops to convert and experience huge cost savings. Today, the AccuShade® Intermix System now leads the product line, giving body shops the ability to make over 250,000 colors with exact formulas and 2.1 V.O.C. compliant products. For more information about Matrix System, visit: www.matrixsystem.com.