The Ridler, one of the custom car industry’s most prestigious awards, was presented to the proud car owners, Don and Elma Voth of Canada, at the recent Detroit Autorama. The car’s unique color, called Impostor Pearl Dark and Impostor Pearl light, was specifically customized by Chip Foose.
“Chip has been a long-time ambassador for BASF’s Glasurit 90 Line paint system,” said Shefali Cromer, Glasurit Market Segment Manager, BASF Coatings Solutions, North America. “Glasurit provides a world-class finish and outstanding quality every time. It’s that kind of reliability that attracts Chip, and many other custom car builders, to use Glasurit.”
Chip Foose is known for his TV Show Overhaulin’ as well as his many award-winning car designs.
“At Foose Design, we’re lucky enough to work on projects that have emotional value for our customers and that means a lot to us,” said Foose. “BASF offers intelligent solutions based on innovative products and tailor-made services that help convey these emotions and also take my projects to the Ridler Awards, magazine covers and television.”
The Ridler Award was established in 1964 to honor the memory of Don Ridler, who started promoting Detroit’s Autorama in the 1950s, and is given to the best new creations. Cars must make their public debut at the show in order to be eligible.
BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools.
For more information, visit basfrefinish.com.
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