North American Influences
In North America the revitalization of urban environments, specifically Detroit, inspired brighter more varied colors.
“The BASF global designers met in Detroit in 2014 to explore the raw, re-emerging urban spaces throughout the city, said Paul Czornij, Technical Manager for the BASF Color Excellence Group. “They were inspired by the resounding feeling of positivity, resilience and optimism from all the people they interacted with at sites such as Eastern Market and the Packard Plant.”
“While exploring Detroit, the importance of water in urban environments became a clear focus and contributed to the strong prevalence of blues in this year’s color predictions.” said Czornij. “Water is the definition of raw and it has a beautiful, sustaining effect. The saturated and cool color blue is intended to be a soothing balance to today’s hectic pace of life.”
Another focus in this year’s color trends is the importance of the baby boomer generation. In the past, people ages 55 and over have been somewhat overlooked in terms of color trend prediction. This year they played a larger, more influential role. More playful, neutral colors were included in the predictions as a result.
Local North American Color Trends
The five local theme colors automakers may consider in North America for model year 2019 vehicles are:
1. Perforated - a deep red woven with brilliant golds calls forth a special interplay of warm, glowing and radiating effects.
2. Golden Cavalcade - a luminous gold reflects the resurgence of powerful cities like Detroit. The color transcends traditional applications and represents people redefining themselves.
3. Spectator - a brighter silver exudes the promise of the future. Polished metals show what the power of ingenuity and cross-generational attitudes can achieve.
4. Bucket O’ Blu - a rich blue illustrates a focus on water as the most precious resource to humanity and releases a powerful and beautiful energy.
5. Downpour - a strong blue green, this color has the inclusion of a specific pigment technology designed to mimic the look of rain.
The RAW color collection demonstrates how the call for more brand rather than more marketing can be implemented in automotive colors in the future. For instance, in the coming years, colors will employ striking textures to shape cars' character and support and accentuate geometries. They will give surfaces a more tactile appearance, either literally, by means of new concepts that use a perceptibly rough coating, or visually, owing to the coarse granulation of the pigments.
