GEICO earns top spot for customer loyalty on Brand Keys Index

WASHINGTON, D.C. — For the second consecutive year, GEICO led auto insurers, ranking ahead of State Farm, Allstate, Nationwide and Progressive, to earn top honors among car insurance companies for its ability to create loyal customers in the 2008 Brand Keys Customer Loyalty Engagement Index.

The annual study examines consumer relationships with 382 brands in 57 categories to determine category drivers that create loyal customers and increase profits. The study is conducted by Brand Keys Inc., a marketing research company.

“It’s a big honor for us,” said Bill Roberts, GEICO executive vice president. “To be the leaders for two years in a row is a major accomplishment for our associates. We know how hard they work on behalf of our policyholders. That’s very rewarding to learn that customers think we rate such high marks.”

According to the study, the brand whose drivers come closest to meeting or exceeding those of the category ideal is always the one whose customers will exhibit the highest levels of engagement and loyalty over the next 12 to 18 months.

For more information, go to www.geico.com.