As part of the agreement, Mazda’s nationwide parts program will integrate with CollisionLink, enabling dealers to more effectively compete with non-OEM parts suppliers for the sale of Genuine Mazda Parts. CollisionLink offers a rules-based pricing engine and other technology capable of automating and managing an OEM’s wholesale parts marketing program − from identifying eligible parts and presenting discount opportunities at the transactional level to instantly validating the sale and compiling real-time data program-wide.
Mazda represents the sixteenth automotive OEM dealer network in the United States and Canada to utilize CollisionLink to facilitate its parts ordering workflow and manage a nationwide parts marketing program.
“We are excited and pleased to be working with Mazda North American Operations to provide their U.S. dealerships and body shop customers with a better parts ordering and fulfillment experience,” said Chuck Rotuno, president & CEO, OEConnection. “As a result of our exclusive technology, which is designed to help both buyers and sellers increase efficiencies and improve margins, CollisionLink is the most widely-used parts procurement solution in the collision repair industry today.”
Nicole Geenen, group manager of Parts Sales and Marketing at Mazda North American Operations, said, “We look forward to utilizing OEConnection’s e-commerce solution to enhance our wholesale program and increase incremental sales of Genuine Mazda Parts. Our dealers are looking forward to offering a streamlined, easy to use online ordering system to their collision customers.”
Nationwide implementation of CollisionLink will begin on April 28, 2014. At that time, enrolled dealers in the Mazda North American Operations network will have an opportunity to earn reimbursements when selling select Genuine Mazda Parts to body shops as an alternative to originally-specified non-OEM collision parts.
OEConnection LLC
OEConnection is the leading parts e-commerce technology provider for OEM distribution networks, serving over 60,000 dealership and repair customers. Customers use OEConnection products over 6 million times each month to market, manage and move original equipment parts, facilitating an estimated $20 billion in annual replacement parts trade. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286. Additional information is available at www.oeconnection.com or by emailing Geo Money at [email protected].
Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
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