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Kia partners with Assured Performance to launch Kia Recognized Collision Repair Facility program

Friday, October 6, 2017 - 06:00
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Kia Motors America (KMA)announced they are entering into a strategic agreement with Assured Performance Network to develop, launch, and manage its Recognized Collision Repair Facility program and the Kia Recognized Wholesale Dealer program.  KMA will be an integral strategic partner, leveraging the joint-effort collision repair facility certification services, infrastructure, and turnkey program offered by Assured Performance’s Certified Collision Repair Program.

Assured Performance’s Certified Collision Repair Program allows independent collision repair facilities to meet the qualifications necessary to be recognized by KMA as a collision repair facility of choice for its customers. The Certification program will ensure that Kia owners can choose a Certified collision repair provider that has the proper tools, equipment, training, and facility required to repair their vehicle to OEM specifications while maintaining the vehicle's fit, finish, durability, functionality, and safety.

By leveraging Assured Performance’s Certification process, Kia is able to reduce redundant costs, making Certification more affordable for dealerships and independently-owned repair shops.

All Certified facilities will automatically have the option to be recognized by KMA as a Recognized Collision Repair Facility on October 23, 2017, and will receive special Kia Recognized signage as part of the integrated Certified Collision Care program.  This strategic partnership reinforces the business strategy and slogan of the joint-effort certification program, "Certified Once, Recognized by Many."

Greg Silvestri, Executive Director, Service Operations, KMA, said, "Our commitment to our customers starts when they purchase their vehicle, and this includes building a network of Recognized Collision Repair Facilities."

Scott Biggs, CEO of Assured Performance commented, "We are proud to partner with Kia to add the Certified Collision Repair Facility Program to our growing list of OEM partners.  We are not only helping the body shops, but our national network helps auto manufacturers fulfill their commitment to their customers."

Assured Performance Network is working with the nation’s top collision repair businesses that have met or exceeded Assured Performance’s advanced technical requirements to become officially Certified.  Assured Performance Certified Collision Repair facilities are currently in every state, in every metropolitan and most micropolitan areas across the country. The Assured Performance seal of approval provides top performing collision repairers a way to gain recognition for their investment in their business and differentiate themselves in their market.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.  Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.

About Assured Performance

Assured Performance Network is composed of three organizations:  A non-profit Consumer Advocacy Organization, a legal Co-Op, and a management company. Combined, they operate as a third-party administrator for Consumer Awareness, Body Shop Certification and certified rebate reward programs for some of the largest auto makers including but not limited to Ford, Nissan, Fiat Chrysler Automobiles, Infiniti, GM, and Hyundai. Assured Performance Network is the largest most advanced repair capable network of certified collision repair centers with over 1,900 participating shops.

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