PartsTrader adds industry veterans to management team

Jan. 1, 2020
PartsTrader LLC has hired industry professionals Dale Sailer, David Merrell and Troy Holm to lead the company's efforts in implementing the PartsTrader system in the collision repair and parts markets.

PartsTrader LLC, a Web-based parts sourcing, quoting, and ordering platform, hired industry professionals Dale Sailer, David Merrell and Troy Holm to lead the company's efforts in implementing the PartsTrader system in the collision repair and collision parts markets.

Like this article? Sign up to receive our weekly news blasts here.

Sailer will serve as the company's Vice President of Business Development. Prior to joining PartsTrader, Sailer was Chief Executive Officer of DKI Holdings LLC, a diversified services company focused on the disaster restoration contracting market, including the company's flagship franchise company, Disaster Kleenup International Inc. During his 10-year stint, DKI's system-wide revenue grew from $360MM to more than $1.1B, developing a disparate group of independent contractors into North America's largest disaster restoration organization, and achieving the No. 1 position in Qualified Remodelers' annual ranking of the largest national contracting organizations for six of the last eight years.

He also led the expansion of DKI into the insurance DRP market, growing the company's claims referral business from less than $1MM in annual job value to the #2 position in the US market over eight years, with virtually all of the resulting work being delivered to the company's network of independent restorers.

Sailer worked at CCC Information Services from 1990 through 1999. He was a member of the original CCC Autobody Services management team when the division was created in 1992, and he was responsible for the initial rollout of EZNet, CCC's proprietary network that connected insurers and repair facilities electronically and processed more than $2B in job value annually. At the time of his departure, Sailer was Group Vice President of CCC's Product Sales and Delivery Organization, responsible for all of the company's insurance products. Sailer also was a member of the cross industry team that developed the first I-CAR training class for collision repair facility front office employees.

"I'm thrilled to be part of the PartsTrader team," Sailer said. "Having devoted most of the last 20 years of my career to developing and implementing business models that ensure the ability of the independent service provider to remain competitive, and in fact prosper, in a rapidly changing, increasingly challenging business environment, I am excited that the company's core values are so similar to my own. PartsTrader's platform ensures in the fairest way possible that the businesses with the most efficient and effective business practices will thrive."

Merrell joins the company as its National Account Director and will have primary responsibility for the company's relationships with regional and national collision repair organizations, as well as regional and national parts suppliers.

Prior to joining PartsTrader, Merrell spent six years with CSi Complete where he most recently served as Vice President of Sales and Service. He was a member of the company's executive management team and directly managed many of CSi Complete's large customer accounts in the collision repair supply chain, as well as representing the company at the Collision Industry Conference, and to the Society of Collision Repair Specialists, the Automotive Services Association, and SEMA.

Merrell previously worked at Enterprise Logistics Inc. as a Divisional Sales Director, and at Comp Est Estimating Solutions.

Over the years Merrell has also served the collision repair industry in a volunteer capacity. He is currently a Director At Large and Board Member of the National Auto Body Council, as well as a Co-Chair of the organization's Fundraising Committee.

Holm joins PartsTrader as its first Field Relations Manager. He is responsible for developing relationships with repair facilities and suppliers and ensuring that their experience with the PartsTrader platform delivers tangible benefits to their respective businesses.

Prior to joining PartsTrader, Holm was Vice President of Sales for Collision Services Inc. of Hudson, Iowa, where he rose through the company's management ranks during a 20-plus year career. Holm has served on the founding committee of the National Auto Body Council's Recycled Rides program as its Collision Repair Shop Coordinator.

"We are delighted that professionals of Dale's, David's and Troy's caliber are joining our rapidly growing team," said Rob Cooper, PartTrader CEO. "Their in-depth knowledge of this market, their reputations for integrity and fairness, and their relationships with many of the industry's key players will more easily facilitate the adoption of our technology in the US collision repair market."

Sailer and Merrell are based in PartsTrader's corporate office in Chicago, while Holm will be located in Phoenix, Ariz.

For more information about PartsTrader, visit www.partstrader.us.com or contact Rob Cooper at (312) 794-7801.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

How Fender Bender Operator of the Year, Morrow Collision Center, Achieves Their Spot-On Measurements

Learn how Fender Bender Operator of the Year, Morrison Collision Center, equipped their new collision facility with “sleek and modern” equipment and tools from Spanesi Americas...

Maximizing Throughput & Profit in Your Body Shop with a Side-Load System

Years of technological advancements and the development of efficiency boosting equipment have drastically changed the way body shops operate. In this free guide from GFS, learn...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...