Throughout the campaign, Sterling employees will wear a pink ribbon pin and in-store banners, warranty packets, and vehicle mirror hangers will support the breast cancer awareness message. A pink USB charger will also be placed in each delivered vehicle.
“At Sterling Autobody Centers our commitment to taking care of people goes far beyond the walls of our collision repair shops”, said Nick Notte, Sterling President. “We believe no business is whole without investing in the community. At Sterling, we’re passionate about getting our customers back on the road safely and swiftly, while providing unparalleled customer care throughout the experience. We also stand strong to support causes that touch lives and inspire. We are proud to support the lifesaving work of the Susan G. Komen Foundation.”
Breast cancer awareness and Sterling’s culture of giving back is also featured in a short video that will be shared through a consumer marketing campaign. The in-house produced video was filmed in a Chicago-area shop and includes a voice over from one of their Customer Service Representatives. The video can be seen at: http://www.youtube.com/watch?v=-J2Mk_CdeLM.
As part of their weekly blog on DestinationSafety.com, Sterling shared the story of Jean King, Sr. National Sales and Relationship Manager, and 20 year breast cancer survivor. Jean’s strength during her battle with breast cancer and her positive outlook on life continues to serve as inspiration to all who know her. You can read more about Jean’s story at: http://destinationsafety.com/rebuilding-restoring-and-enriching-lives-through-breast-cancer-awareness/.
About Sterling Autobody
Sterling Autobody was founded in 1997 with a mission to redefine the collision repair experience. With a commitment to providing safe, high-quality repairs, while returning the car to the customer as quickly as possible, we developed a unique repair process and began building our own state-of-the-art facilities. In 2001, Allstate Non-Insurance Holdings purchases Sterling Autobody Centers to offer consumers the option of a superior automotive claims experience with guaranteed high-quality repairs. Sterling Autobody Centers now operates 62 vehicle repair facilities in 16 states, with a Store Support Center in Natick, Mass.
