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Ensure training ROI by implementing a learning culture

Tuesday, June 24, 2014 - 07:00
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PUERTO RICO —  The side that is most prepared always wins, says I-CAR’s Jeff Peevy. How can you prepare your shop for success every day? Training.

Peevy, Senior Director of Field Operations and Segment Development with I-CAR, spoke to attendees of the 2014 CARSTAR National Conference in Puerto Rico, June 21-24, about the importance of training and a learning culture in the shop to the overall success of the business.

Peevy’s message transcends I-CAR—he has a genuine passion for the collision repair industry. “I’m an observer of the industry, and driven by a passion for it.”

Peevy presented the findings of an I-CAR study that began in 2011. When the study began, almost 100 shops were involved in various stages. It was whittled down to 28 shops, who, during the course of research, maintained existing equipment, software, paint systems and processes.

“These are collision repair shops in operation who had people quit, who had hail storms. This is real life,” Peevy says.

The study metrics evaluated the impact of ongoing training by looking at cycle time, touch time, CSI score and supplement frequency. Shop KPIs were tracked during the study and after.

All shops saw improved communications from estimators, non-structural technicians and structural technicians. I-CAR did not see much difference in the performance of refinish technicians, which Peevy attributed to the strong culture of training already in place that is driven by the paint companies.

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