Q&A: AutoEnginuity's Jay Horak

Feb. 3, 2014
Jay Horak, owner of AutoEnginuity talks with ABRN about the company’s new Service Reset Tool, getting diagnostic solutions on a budget and what is ahead for the company in 2014 and beyond.
A global leader in vehicle diagnostic solutions, AutoEnginuity boasts delivering superior vehicle specific coverage while maintaining reasonable prices. Jay Horak, owner of AutoEnginuity talks with ABRN about the company’s new Service Reset Tool, getting diagnostic solutions on a budget and what is ahead for the company in 2014 and beyond.

ABRN: AutoEnginuity recently released the Service Reset Tool. Tell me about the features it offers.

JH: The Service Reset Tool is the first of its kind to perform the Conditional Based Service (CBS) oil reset and battery replacement registration without a personal computer. The tool can perform both the Service Interval Reset (SIR) and CBS oil resets and perform the battery replacement registration feature for late-model BMW/MINIs.

The Service Reset Tool does not require a personal computer, nor does it require you to enter the make, model or year of the vehicle. With a push of a button, the hardware will intelligently determine the correct protocol for your vehicle and send the appropriate commands — it’s a true one-touch reset tool. Field updatable, it will help you to continue to service newer BMW/MINIs without having to purchase a new reset too. Firmware updates are available online and will be free for the life of the product.

ABRN: Diagnostic solutions can be very expensive and AutoEnginuity boasts the importance of coverage. What are some diagnostic tools you recommend that can give shops the biggest bang for their buck?

JH: Our ProLine bundle is really the most versatile and cost effective tool for any fleet. It provides factory-level Asian and US carmakers coverage. We find that almost every fleet or shop supports these vehicles and require a robust and comprehensive solution. But that solution also has to fit into ever shrinking budgets. With the ProLine bundle having an MSRP price at $1,300 and our annual updates being priced at $150 for each of the three regions, it’s hard to beat the coverage for the cost.  

We do also offer the European coverage expansion for the ProLine bundle, but those shops needing it are more specialized.

ABRN: Can you also explain the fleet maintenance solutions available through AutoEnginuity?

JH: Our ProLine bundle is really a universal fit for fleets. It’s a compact solution that uses a shop’s Windows PC computing device. Our software can be installed on any device without interfering with other factory or aftermarket products—i.e., no standalone laptop required. What’s more, the software unifies the user-interface experience for all car makes so as to allow the technician to focus on repairing the vehicle—and not learning a function on a scan tool. Finally, with coverage for 48 car makers available, the ProLine bundle has the breadth and depth of coverage required to effectively repair the vehicles in any fleet.

ABRN: What is on the horizon for AutoEnginuity in 2014 and going forward?

JH: We are currently looking at the creation of a tablet-based (i.e., Apple iOS) device. Shops aren’t using tablets today but they will be in the near future. We will also be offering a new user-interface for the ProLine bundle in the summer. The new user-interface will streamline common functions so as to allow the technician the fastest way to repairing the vehicle.

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