In the area of Conyers, Georgia, insurers have paid their so-called prevailing rate of $42 / hour for paint and body labor since 2010 or so, according to Mr. Terrell.
Like most repairers, Wilson's Body Shop knew they needed to raise their rates but did not know how and did not believe they could, since no insurer had increased their payment to Wilson's in the last five years.
After several conversations with NABR to understand how the Variable Rate System worked, Tiny invested in a VRS subscription and worked together with NABR through the company's proprietary cost of doing business exercise.
Actively using the VRS in his day to day business, and within only 6 months of subscribing, Tiny had raised his labor rate from $42 to $48 and began collecting. He now collects his higher rate from eighteen insurance companies including Allstate, American Family, Amerisure, California Casualty, Elco, Esurance, Gallagher Bassett, Geico, The Hartford, Horace Mann, Liberty Mutual, Loya, Markel, MetLife, Nationwide, Sedgwick, Travelers, and Zurich.
"The VRS has been a real game changer for us," said Tiny Terrell. "The system vindicates our labor rates by proving our prices are well within the market range for shops with our level of training, certifications, and equipment."
"Tiny's great success raising labor rates is a direct consequence of his persistent, creative, and active use of the Variable Rate System in his everyday business," said Richard Valenzuela, CEO of NABR. "Other shops who want the same results as Tiny need to have a similar high level of passion and commitment, and do the same things that Tiny is doing to get those profitable results; that would be a great place to start."
Using much of the profit that the higher labor rates have brought him, Mr. Terrell reinvested back into his business to pursue additional certifications and purchase more equipment. Today, his shop is one of the two most highly trained, certified, and well-equipped shops in all of Georgia.
Read the full story of Tiny Terrell's success with the VRS on the NABR website.
Shops who want to experience the same success as Wilson's Body Shop may request a free, no-obligation demo of the VRS, to see firsthand how the system can help them collect higher rates, get paid for more not-included procedures, and generate greater profits for their business.
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About National AutoBody Research (NABR) NABR is an independent research, technology, and consulting company serving the automobile collision repair industry, committed to restoring the free market to labor rate pricing and to leveling the playing for payment of not-included procedures, all for the ultimate care and safety of the consumer. Through its innovative Variable Rate System (VRS) technology, NABR provides collision repair shops the market data and online tools they need to understand competitive labor rates in their market, understand their cost of doing business, calculate appropriate and profitable labor rates for their individual shop, and access documents showing paid procedures, all enabling shops to get paid what they're worth and to get paid for the work they do. To inquire about the Variable Rate System, please contact: Sam Valenzuela President, NABR 913-226-6550 |
