OEConnection LLC (OEC), the leading automotive technology provider for original equipment manufacturers’ (OEM) distribution networks, will lead a discussion on “How OEMs, Dealers and Shops Can Protect Themselves Against The Onslaught Of Aftermarket Collision Parts” at the Automotive News Europe Congress on 22 May in Gothenburg, Sweden. Referencing the North American collision industry as an example, leaders in the industry will share insights on how automakers in Europe can better be poised to win market share from aftermarket competition.
Speakers include Bill Lopez, OEC Vice President & General Manager, Collision, North America and Stuart Bartlett, OEC Chief Commercial Officer, Collision & Trade, Europe. David Cresswell, Chairman, Auto Body Professionals, will moderate the discussion.
“OEC have nearly two decades of experience at helping automotive dealers win back market share in collision and trade parts from the aftermarket in the US. With aftermarket competitors making inroads in the European market, we think it’s important to share some of our learnings with European automakers to better position them to continue to win in this space,” said Ike Herman, OEC Chief Operating Officer, Europe. “We want to bring awareness to OEMs and Dealers that these competitors pose a very real threat to their market share and bottom line.”
“The parts sales landscape in Europe is changing, and as an industry, we need to be prepared for the challenges ahead,” said Bartlett. “As someone who has spent an entire career in the automotive parts business, I believe that OEMs’ go-to-market strategies will need to be adjusted in order to stay on top of the changes.”
For more information about the discussion, please visit OEConnection.com/ANEurope.
