Former VeriFacts execs launch new venture for collision repair

July 31, 2014
AccuracyDriven4 will provide four-dimensional auditing services for repairers, insurance companies with DRPs, paint refinish companies and OEs.

Three former VeriFacts executives have launched AccuracyDriven4 , which will provide independent four-dimensional auditing services for repairers, insurance companies with DRPs, paint refinish companies and OEs, which provide brand protection and defensibility for repair accuracy and resulting outcomes. AccuracyDrivenoffers the collision industry an opportunity to reduce liability by legitimately regulating itself with the independent auditing of the 4 dimensions of repair accuracy; people, processes, equipment and outcomes.

AccuracyDriven4 is Independently owned and operated by Douglas Irish, Audie Swedeen and Laura Delmege; who together have more than 100 years of combined professional experience in the collision repair industry. Each partner has achieved professional recognition within various areas of the industry and collectively contributes to the expertise of AccuracyDriven4 in collision insurance and claim handling, technical repair methodology and applied skills, and multi-sector strategic business consulting.

“We are excited to announce the formation and launch of our new company, AccuracyDriven4. We have spent the last few months developing and building our infrastructure and business model and look forward to attending NACE and CIC this month to meet with  the folks pushing for more accountability and validation of repair accuracy,” Irish says. “The time is right to address repair accuracy as a concern throughout the industry. After all, nearly every business segment has invested in their brand’s association with repair outcomes.”

Irish has nearly four decades of collision industry experience, including expertise in appraisal and claim technical development. Irish was president of VeriFacts Automotive, responsible for operations and strategic planning, as well as having spent 20 years with MetLife Auto & Home, responsible for estimatics, training, vendor solutions and their Guaranteed Repair Program. He now oversees the strategic operations of AccuracyDriven4 as a managing partner. 

“We recognized the opportunity and gaps in the certification of repairers from an objective recurring onsite auditing of people, processes, equipment and outcomes. I am very pleased with the interest we have seen from some major names in the industry. Our focus is to provide all segments of the industry a comprehensive, documented and objective audit to ensure the consumer receives an accurate and safe repair based on manufacturers repair procedures and industry best practices,” says Delmege, former Chelsea Group Inc. CEO and vice president of sales and marketing for VeriFacts. As a partner in AccuracyDriven4, she now oversees the development and execution of sales and marketing strategies.

“Since multiple industry segments can benefit from reduced liability, brand protection and defensibility; we offer several program designs to specifically address that business segment’s need for repair accuracy auditing,” she says. 

Previously Director of Field Operations and Training for VeriFacts, Swedeen has worked as a repair technician, technical instructor, in repair facility management, insurance claims handling, claims adjusting and appraising. 

“I’ve spent quite a few years operating in many segments of the industry including insurance, training and technical reviews. It was time to leverage my years of experience in a way that provides value to the industry and in a way I have not been able to in the past. I am very excited to continue working with Doug and Laura in our own venture and we expect to provide critical value to our customers,” he says.  Swedeen is uniquely qualified to assess and analyze a repair facility’s capability to consistently produce accurate repairs and now oversees all aspects of the technical repair accuracy auditing applications as a managing partner in AccuracyDriven4.

For additional information on how AccuracyDriven4 can help your business please email us at [email protected] or visit our website at www.accuracydriven4.com

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