A group of automotive video journalists, that represent an online audience of 500 million viewers per year, announced the formation of the Automotive Video Association (AVA). While announcing the AVA as a new media association, the AVA also announced it will host the first-ever AVA (automotive video) awards that will take place in the fall of 2017.
The AVA has been formed by video media outlets that span the country and represents the auto industry’s first-ever national media organization based solely on video content. The AVA was established to provide media outlets that specialize in video content the ability to promote their industry, which is the fastest growing segment within the spectrum of automotive media. The organization is made up of some of the most prominent and most followed automotive outlets in the country.
The current media association landscape is based on regions, but the AVA has no boundaries and its content spans the globe. The new coalition helps promote the video aspect of covering the greater auto industry. The organization also isn’t limited to just card carrying journalists. The AVA has members that have a variety of backgrounds. The unifying nature is video and all video content is owned by its members.
The overarching goal of the AVA is to promote video as the primary outlet for content, but is also aimed at auto makers as well to showcase the power of video. Consumers today, look to video for their news. The combined bandwidth of the AVA is in the millions for monthly unique views. This is something no traditional media outlet can do.
To ensure the successful launch of the AVA, the organization was founded by seven key video outlet principals and the organization will not accept members until the first two AVA awards are completed. This will ensure the proper foundation is seeded and ready to accommodate a growing membership.
The AVA is made of the following founding members and these seven members will serve as the jurors for the first AVA awards.
Nik Miles (OurAutoExpert.com) – Northwest
Roman Mica (The Fastlane Car) – Midwest
Alex Dykes (AlexOnAutos) – Northern Cal
Kyle Lindsey (Saabkyle04) – North Carolina
Sofyan Bey (Redline Reviews) – DC
Jason Fenske (Engineering Explained) – Idaho
Matt Maranowski (Matt Maran Motoring) – Pennsylvania
The AVA will host a variety of events throughout the course of the year, but he AVA awards will capture and garner more exposure than any other automotive award program to date. The first AVA award program will be hosted Saturday, September 23rd, 2017. Titled “The Mountain Run” the event will be hosted at the Resort of the Mountain in Welches, Oregon. Details of the finalists and criteria will be forthcoming in a press release in the coming weeks.
For more details and information on the Automotive Video Association, please contact DRIVEN360 at 310-374-6177.
