Articles by Bruce Adams

More than three-fourths (77 percent) of the auto service franchise owners and managers responding to the Aftermarket Business World 2018 Auto Service Franchise Study of four product categories said their recommendation to customers was their best marketing tool.
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Independent repair shops that use social media to promote their business continue to show a clear preference for Facebook more than any other website. But Google Plus is growing in usage and is the number two social media website choice.
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Auto parts distributors need to make sure that their parts inventory matches the vehicles in operation (VIO) trends and their part failure rate trends if they want their business to succeed.
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Automotive parts resellers say that quality is the No. 1 need of their professional customers, but price is the No. 1 need of their do-it-yourself (DIY) customers.
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Perhaps no program distribution group has gone through more recent changes than Advance Auto Parts, which last year replied to the Aftermarket Business World Program Distribution Group report with the Carquest name.
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Fleet managers are carrying less on-site inventory this year than last year, according to the 2017 Aftermarket Business World Fleet Product Study.
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Recommendations and brand names are the two most important reasons why Hispanic consumers buy a specific auto part, according to the 2017 Aftermarket Business World Hispanic Consumer Attitude Study.
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Consumers who purchase auto parts are likely to compare prices before buying, but they are not influenced to buy by the lowest price available, according to the Aftermarket Business World 2017 Consumer Attitude Study.
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