Articles by Bruce Adams

Price continues to be the number one need of do-it-yourself auto parts shoppers, according to the 2017 Aftermarket Business World Reseller Product Study.
Several program distribution groups said that in 2016 the market continued to present challenges due to changes brought about by ongoing industry consolidation. As the competitive landscape continues to change, program groups are looking for new and different ways to enhance brand value.
Fleet managers are more open to changing suppliers this year than last year, according to the 2016 Aftermarket Business World Fleet Product Study.
Lowest price was the most often selected reason when survey respondents were asked the top five reasons that they purchased a particular auto part or product. Following in second place was brand name and recommendation finished third.
Retired four-star General Michael Hayden, a former director of the Central Intelligence Agency and the National Security Agency, delivered the keynote address “Cyber Security and the Threat of Cyber Attack” at AAPEX 2016.
Michael Hayden
Bill Long, president of AASA and Brian Daugherty, CTO of  MEMA, discussed the challenges of advanced vehicle technologies during the AASA Member & Media Briefing this morning prior to the kickoff of AAPEX 2016.
Bill Long
The vast majority of consumers who purchase auto parts compare prices before buying, but relatively few say that lowest price is the top reason that influences their purchase.
Bill Long, president and COO of the Automotive Aftermarket Suppliers Association spoke on “Technology Leadership is Vital to the Aftermarket” during the AASA Technology Conference held Oct. 2-4 in Clearwater Beach, Fla.
Bill Long

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