Barbara Moran-Goodrich

Co-Founder of Moran Family of Brands

As Co-founder of Moran Family of Brands, Barbara Moran-Goodrich has over 23 years experience within the franchising and automotive industry.  This includes owning and operating a transmission repair franchise.  Barbara presides as CEO/President of Moran Family of Brands, franchising automotive service brands ranging from transmission repair, general engine repair & diagnostics to vehicle accessories and now commercial & residential window film installation.  Moran Family of Brands service brands include Mr. Transmission, Multistate Transmission, Dr. Nick’s Transmission, Milex Complete Auto Care, Alta Mere Toys for Your Cars and recently added Smartview Window Solutions, with locations in 22 States.  Moran Family of Brands was one of the first franchisors’ in the automotive aftermarket industry to offer cobranded and tri-branded opportunities within their brand portfolio.

Moran-Goodrich served as a member of the Board of Directors of the IFA – International Franchise Association, from 2006 through February 2012.   She has also been an active member of several committees, focusing on franchise relations and women’s mentorship.  Currently Barbara serves as Chair to the Franchise Relations Committee for the IFA.  In addition, Barb has served as a member of the Women’s Franchise Committee (WFC) and was a co-founder of the Chicago WFN in 2002.  Barbara is the 2013 recipient of the Bonny Levine Award.