Prior to joining ABRN, Lisa served as an associate and later editor of a trade magazine covering the greenhouse industry. During her tenure there she wrote everything from news stories to feature articles that were designed to help greenhouse growers increase their business' profitability. She also traveled extensively in an effort to better understand the greenhouse industry. As editor, she spearheaded a redesign and refocusing of editorial content. Lisa began her journalism career by earning a journalism degree from Eastern Illinois University where she worked as a reporter for the Daily Eastern News.